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madesa.com.co website review

Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 85 checks

This review found 39 issues worth fixing on madesa.com.co, 17 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s977 msMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.1 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
326 ms48 msMay 16Oct 31294 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202680 ms
May 30, 202681 ms
Jun 6, 202681 ms
Jun 13, 202683 ms
Jun 20, 202684 ms
Jun 27, 202685 ms
Jul 4, 202688 ms
Jul 11, 202690 ms
Jul 18, 202690 ms
Jul 25, 202689 ms
Aug 1, 202684 ms
Aug 8, 202684 ms
Aug 15, 202680 ms
Aug 22, 202685 ms
Aug 29, 202688 ms
Sep 5, 2026137 ms
Sep 12, 2026180 ms
Sep 19, 2026212 ms
Sep 26, 2026230 ms
Oct 3, 2026233 ms
Oct 10, 2026237 ms
Oct 17, 2026256 ms
Oct 24, 2026278 ms
Oct 31, 2026294 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of madesa.com.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. madesa.com.co at 1.6 s1.6 s
  2. madesa.com.co at 3.3 s3.3 s
  3. madesa.com.co at 4.9 s4.9 s
  4. madesa.com.co at 6.6 s6.6 s
  5. madesa.com.co at 8.2 s8.2 s
  6. madesa.com.co at 9.9 s9.9 s
  7. madesa.com.co at 11.5 s11.5 s
  8. madesa.com.co at 13.2 s13.2 s

Speed

10 to fix36
  • Use efficient cache lifetimes

    2.7 s · 539 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (539 KiB).

  • Reduce unused JavaScript

    2.3 s · 389 KiB

    About 389 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, goadopt.io and voxus.tv and others), adding 1.2 MB and 1.2 s of main-thread time.

  • Google Tag Manager adds 429 ms

    429 ms

    Google Tag Manager costs a phone 429 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 387 ms. During a long task the page ignores taps.

  • Improve image delivery

    299 KiB

    14 images could be 299 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,659 HTML elements

    The page has 2,659 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    150 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.8 s

    18.8 s

    Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cocina y comedor Madesa. Sale: muebles con hasta 40% de des…”.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 870 ms

    870 ms

    Scripts block taps and scrolling for 870 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user INP: 301 ms

    301 ms

    Real visitors wait 301 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 258% slower for real visitors

    +258%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 294 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.122

    0.122

    The layout shifts by 0.122 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 787 ms

    787 ms

    Real visitors wait 787 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix53
  • Page weight: 4.7 MB in 479 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 479 requests on a phone: other files 1.8 MB (268), scripts 1.7 MB (120) and images 804 KiB (58). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    banners_Home_Terciaria_688x487_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    22 KiB

    1 image is downloaded at several times the size a phone draws it, for example 01-MDES0200148N5Z-ambientado.webp at 390 px wide, shown at 97 px. Resized copies would save about 22 KiB.

  • 6 images in older formats

    6 images (248 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8690
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 92 links without text

    92 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (26 characters)

    Your title is only 26 characters: “Madesa Muebles – Madesa CO”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 277 internal links, 32 external

    The homepage links to 277 pages on madesa.com.co and 32 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Madesa se caracteriza por nuestra pasión y dedicación en la fabricación de productos de calidad, con un genuino amor po…”.

  • One H1 headline

    Your main headline reads: “Tienda de Muebles para Cocina, Dormitorio y más”.

  • Canonical URL set

    The canonical URL is https://madesa.com.co/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://madesa.com.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,939 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://madesa.com.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 9 pages without a meta description

    https://madesa.com.co/pages/cocinas, https://madesa.com.co/collections/cocinas-esquineras, https://madesa.com.co/collections/modulos-de-cocina-1, https://madesa.com.co/collections/mueble-para-horno-y-microondas, https://madesa.com.co/collections/armario-despensa-vertical and https://madesa.com.co/collections/mueble-para-nevera and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages without an H1

    https://madesa.com.co/collections/cocinas-integrales, https://madesa.com.co/collections/cocinas-compactas, https://madesa.com.co/collections/cocinas-esquineras, https://madesa.com.co/collections/muebles-de-cocina, https://madesa.com.co/collections/modulos-de-cocina-1 and https://madesa.com.co/collections/muebles-para-meson-y-gabinetes-bajos and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 88 small tap targets

    88 of 213 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “[Mercado Pago Widget] Error in initWidget: TypeError: Cannot read properties of undefined (reading 'length')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 531 words of copy

    The homepage carries about 531 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 6 short forms

    6 short forms (6 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 17 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 9 of them by other companies (measured from a US location before any click).

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at madesa.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Reelup Shoppable Videos Reels · Advanced Wishlist · Mercado Pago Antifraud Plus · My Wishlist Share Remind · Mercadopago Pf App · Madesa Operations Hub · konfidency.com.br · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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