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madesa.mx website review

Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 90 checks

This review found 44 issues worth fixing on madesa.mx, 18 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
395 ms232 msMay 16Oct 31376 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026251 ms
May 23, 2026252 ms
May 30, 2026251 ms
Jun 6, 2026255 ms
Jun 13, 2026253 ms
Jun 20, 2026255 ms
Jun 27, 2026261 ms
Jul 4, 2026257 ms
Jul 11, 2026258 ms
Jul 18, 2026253 ms
Jul 25, 2026255 ms
Aug 1, 2026257 ms
Aug 8, 2026261 ms
Aug 15, 2026266 ms
Aug 22, 2026267 ms
Aug 29, 2026265 ms
Sep 5, 2026263 ms
Sep 12, 2026271 ms
Sep 19, 2026282 ms
Sep 26, 2026300 ms
Oct 3, 2026317 ms
Oct 10, 2026328 ms
Oct 17, 2026338 ms
Oct 24, 2026358 ms
Oct 31, 2026376 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of madesa.mx (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. madesa.mx at 2.3 s2.3 s
  2. madesa.mx at 4.7 s4.7 s
  3. madesa.mx at 7.0 s7.0 s
  4. madesa.mx at 9.3 s9.3 s
  5. madesa.mx at 11.6 s11.6 s
  6. madesa.mx at 14.0 s14.0 s
  7. madesa.mx at 16.3 s16.3 s
  8. madesa.mx at 18.6 s18.6 s

Speed

12 to fix31
  • Use efficient cache lifetimes

    1.3 s · 718 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (718 KiB).

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,406 HTML elements

    The page has 3,406 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    5.4 MB

    15 images could be 5.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and goadopt.io and others), adding 1.5 MB and 1.7 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 702 KiB

    About 702 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    750 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 709 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 608 ms

    608 ms

    Google Tag Manager costs a phone 608 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Facebook adds 322 ms

    322 ms

    Facebook costs a phone 322 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.9 s

    11.9 s

    Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Pareja preparando alimentos en una cocina Madesa. Descuenta…”.

  • Time to Interactive: 26.8 s

    26.8 s

    The page becomes fully interactive after 26.8 s. Good is under 3.8 s.

  • Speed Index: 13.7 s

    13.7 s

    Visually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 379 ms

    379 ms

    Real visitors wait 379 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 46% slower for real visitors

    +46%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 251 ms to 376 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 861 ms

    861 ms

    Real visitors wait 861 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.098

    0.098

    The layout barely moves while loading (CLS 0.098, good is under 0.1).

Images and page weight

5 to fix25
  • Page weight: 10.0 MB in 342 requests

    10.0 MB

    Your homepage downloads 10.0 MB in 342 requests on a phone: images 6.1 MB (73), scripts 2.3 MB (129) and other files 1.2 MB (104). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    banners_Home_Secundaria-688x487_3.gif weighs 7.3 MB. On a phone connection a single image that size takes seconds.

  • 6 images in older formats

    6 images (7.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    banners_Home_Secundaria-688x487_3.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    71 KiB

    3 images are downloaded at several times the size a phone draws them, for example 01-693909-ambientado-escrivaninha-mesa-escritorio-canto-3-ga at 390 px wide, shown at 97 px. Resized copies would save about 71 KiB.

  • About 2.8 g of CO₂ per visit

    2.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.83 g of CO₂e: 339.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8690
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 57 links without text

    57 visible links have no text or label, so screen readers cannot say where they go.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 101 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (26 characters)

    Your title is only 26 characters: “Madesa Muebles – Madesa MX”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 310 internal links, 24 external

    The homepage links to 310 pages on madesa.mx and 24 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Madesa se caracteriza por nuestra pasión y dedicación en la fabricación de productos de calidad, con un genuino amor po…”.

  • One H1 headline

    Your main headline reads: “Tienda de muebles para cocina, recámara y más”.

  • Canonical URL set

    The canonical URL is https://madesa.mx/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://madesa.mx/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,405 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://madesa.mx/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 9 pages without a meta description

    https://madesa.mx/pages/cocinas, https://madesa.mx/collections/cocina-esquinera, https://madesa.mx/collections/modulos-mx, https://madesa.mx/collections/gabinetes, https://madesa.mx/collections/toallero and https://madesa.mx/collections/gabinete-especiero and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://madesa.mx/pages/cocinas, https://madesa.mx/collections/cocinas-integrales, https://madesa.mx/collections/cocinas-compactas, https://madesa.mx/collections/cocina-esquinera, https://madesa.mx/collections/modulos-mx and https://madesa.mx/collections/muebles-fregadero-gabinetes-bajos and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6970
  • 1 broken image

    1 image failed to load on a phone, for example https://tags.srv.stackadapt.com/rt?sid=btpntfUtB1Gyy1k4BnF4Au.

  • 38 small tap targets

    38 of 115 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Missing source maps

    Large scripts ship without source maps.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,057 words of copy

    The homepage carries about 1,057 words of visible text.

4 checks passed
  • 6 short forms

    6 short forms (6 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 30 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies, 3 of them by other companies (measured from a US location before any click).

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at madesa.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Mercado Pago Antifraud Plus · Reelup Shoppable Videos Reels · Microsoft Clarity · Advanced Wishlist · My Wishlist Share Remind · Mercadopago Pf App · avada.io · rakutenadvertising.io · konfidency.com.br

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 44 issues on madesa.mx, including 22 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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