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madesa.mx website review
Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 90 checks
This review found 44 issues worth fixing on madesa.mx, 18 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #77,944 of 100,012 reviewed websitesbeats 19%
- #46,776 of 54,972 online storesbeats 12%
- #43,514 of 49,911 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 251 ms |
| May 23, 2026 | 252 ms |
| May 30, 2026 | 251 ms |
| Jun 6, 2026 | 255 ms |
| Jun 13, 2026 | 253 ms |
| Jun 20, 2026 | 255 ms |
| Jun 27, 2026 | 261 ms |
| Jul 4, 2026 | 257 ms |
| Jul 11, 2026 | 258 ms |
| Jul 18, 2026 | 253 ms |
| Jul 25, 2026 | 255 ms |
| Aug 1, 2026 | 257 ms |
| Aug 8, 2026 | 261 ms |
| Aug 15, 2026 | 266 ms |
| Aug 22, 2026 | 267 ms |
| Aug 29, 2026 | 265 ms |
| Sep 5, 2026 | 263 ms |
| Sep 12, 2026 | 271 ms |
| Sep 19, 2026 | 282 ms |
| Sep 26, 2026 | 300 ms |
| Oct 3, 2026 | 317 ms |
| Oct 10, 2026 | 328 ms |
| Oct 17, 2026 | 338 ms |
| Oct 24, 2026 | 358 ms |
| Oct 31, 2026 | 376 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.3 s · 718 KiB23 files are served with short cache lifetimes, so returning visitors download them again (718 KiB).
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.1 s
A phone's processor spends 9.1 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,406 HTML elements
The page has 3,406 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
5.4 MB15 images could be 5.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and goadopt.io and others), adding 1.5 MB and 1.7 s of main-thread time.
Reduce unused JavaScript
750 ms · 702 KiBAbout 702 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Render-blocking requests
750 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 709 ms. During a long task the page ignores taps.
Google Tag Manager adds 608 ms
608 msGoogle Tag Manager costs a phone 608 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 104 KiBAbout 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Facebook adds 322 ms
322 msFacebook costs a phone 322 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.9 s
11.9 sYour largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Pareja preparando alimentos en una cocina Madesa. Descuenta…”.
Time to Interactive: 26.8 s
26.8 sThe page becomes fully interactive after 26.8 s. Good is under 3.8 s.
Speed Index: 13.7 s
13.7 sVisually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.1 s
2.1 sScripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.
Real-user INP: 379 ms
379 msReal visitors wait 379 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 46% slower for real visitors
+46%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 251 ms to 376 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 861 ms
861 msReal visitors wait 861 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.098
0.098The layout barely moves while loading (CLS 0.098, good is under 0.1).
Images and page weight
Page weight: 10.0 MB in 342 requests
10.0 MBYour homepage downloads 10.0 MB in 342 requests on a phone: images 6.1 MB (73), scripts 2.3 MB (129) and other files 1.2 MB (104). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
banners_Home_Secundaria-688x487_3.gif weighs 7.3 MB. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (7.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
banners_Home_Secundaria-688x487_3.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images far larger than shown
71 KiB3 images are downloaded at several times the size a phone draws them, for example 01-693909-ambientado-escrivaninha-mesa-escritorio-canto-3-ga at 390 px wide, shown at 97 px. Resized copies would save about 71 KiB.
About 2.8 g of CO₂ per visit
2.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.83 g of CO₂e: 339.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
57 links without text
57 visible links have no text or label, so screen readers cannot say where they go.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 101 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (26 characters)
Your title is only 26 characters: “Madesa Muebles – Madesa MX”. Between 30 and 65 characters leaves room to say what you do and for whom.
310 internal links, 24 external
The homepage links to 310 pages on madesa.mx and 24 external pages.
7 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Madesa se caracteriza por nuestra pasión y dedicación en la fabricación de productos de calidad, con un genuino amor po…”.
One H1 headline
Your main headline reads: “Tienda de muebles para cocina, recámara y más”.
Canonical URL set
The canonical URL is https://madesa.mx/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://madesa.mx/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,405 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://madesa.mx/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
https://madesa.mx/pages/cocinas, https://madesa.mx/collections/cocina-esquinera, https://madesa.mx/collections/modulos-mx, https://madesa.mx/collections/gabinetes, https://madesa.mx/collections/toallero and https://madesa.mx/collections/gabinete-especiero and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://madesa.mx/pages/cocinas, https://madesa.mx/collections/cocinas-integrales, https://madesa.mx/collections/cocinas-compactas, https://madesa.mx/collections/cocina-esquinera, https://madesa.mx/collections/modulos-mx and https://madesa.mx/collections/muebles-fregadero-gabinetes-bajos and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://tags.srv.stackadapt.com/rt?sid=btpntfUtB1Gyy1k4BnF4Au.
38 small tap targets
38 of 115 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Missing source maps
Large scripts ship without source maps.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,057 words of copy
The homepage carries about 1,057 words of visible text.
4 checks passed
6 short forms
6 short forms (6 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 30 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
31 cookies set on arrival
31Opening the homepage sets 31 cookies, 3 of them by other companies (measured from a US location before any click).
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at madesa.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Mercado Pago Antifraud Plus · Reelup Shoppable Videos Reels · Microsoft Clarity · Advanced Wishlist · My Wishlist Share Remind · Mercadopago Pf App · avada.io · rakutenadvertising.io · konfidency.com.br
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on madesa.mx, including 22 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.