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madesa.pe website review
Visit site (opens in a new tab)Reviewed 11 November 202614 issues · 70 checks
This review found 14 issues worth fixing on madesa.pe, 4 of them high impact, across 70 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,273 of 103,254 reviewed websitesbeats 86%
- #6,216 of 57,514 online storesbeats 85%
- #6,027 of 52,341 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 78 ms |
| May 30, 2026 | 80 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 80 ms |
| Jun 27, 2026 | 80 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 78 ms |
| Aug 1, 2026 | 80 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 81 ms |
| Aug 29, 2026 | 77 ms |
| Sep 5, 2026 | 75 ms |
| Sep 12, 2026 | 75 ms |
| Sep 19, 2026 | 74 ms |
| Sep 26, 2026 | 74 ms |
| Oct 3, 2026 | 75 ms |
| Oct 10, 2026 | 74 ms |
| Oct 17, 2026 | 75 ms |
| Oct 24, 2026 | 74 ms |
| Oct 31, 2026 | 75 ms |
| Nov 7, 2026 | 74 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 85
85/100Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.
5 third-party services on the page
5 third-party services load with your homepage (loox.io, Google Tag Manager and Shopify and others), adding 300 KiB and 230 ms of main-thread time.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Reduce unused JavaScript
96 KiBAbout 96 KiB of JavaScript is downloaded but never used on this page.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.
Improve image delivery
76 KiB5 images could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
30 ms · 14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 30 ms faster on a phone.
Use efficient cache lifetimes
11 KiB2 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 508 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 4.7 s
4.7 sThe page becomes fully interactive after 4.7 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 72 ms
72 msReal visitors wait 72 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Speed Index: 2.9 s
2.9 sVisually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 28 ms
28 msScripts block the page for only 28 ms while loading. Good is under 200 ms.
Images and page weight
2 images in older formats
2 images (104 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.5 g of CO₂ per visit
0.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.9 MB in 184 requests
1.9 MBYour homepage downloads 1.9 MB in 184 requests on a phone: other files 763 KiB (92), images 577 KiB (30) and scripts 362 KiB (42). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 60 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (26 characters)
Your title is only 26 characters: “Madesa Muebles – Madesa PE”. Between 30 and 65 characters leaves room to say what you do and for whom.
One H1 headline
Your <h1> is empty.
127 internal links, 0 external
The homepage links to 127 pages on madesa.pe and 0 external pages.
6 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Madesa se caracteriza por nuestra pasión y dedicación en la fabricación de productos de calidad, con un genuino amor po…”.
Canonical URL set
The canonical URL is https://madesa.pe/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://madesa.mx/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://madesa.pe/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://madesa.pe/collections/tocadores has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://madesa.pe/collections/cajoneras-y-comodas and https://madesa.pe/collections/buros use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
75 of 83 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 138 words
The homepage has only about 138 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
8 short forms
8 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at madesa.pe, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Linkedoption · Bnb App Amazon Buy Now Button · Refs No Revision · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 14 issues on madesa.pe, including 3 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.