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madewithdiamonds.com website review

Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 81 checks

This review found 30 issues worth fixing on madewithdiamonds.com, 10 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s842 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026878 ms
May 30, 2026886 ms
Jun 6, 2026878 ms
Jun 13, 2026893 ms
Jun 20, 2026921 ms
Jun 27, 2026937 ms
Jul 4, 2026953 ms
Jul 11, 2026975 ms
Jul 18, 2026964 ms
Jul 25, 2026985 ms
Aug 1, 2026958 ms
Aug 8, 2026942 ms
Aug 15, 2026953 ms
Aug 22, 2026949 ms
Aug 29, 2026969 ms
Sep 5, 2026975 ms
Sep 12, 2026953 ms
Sep 19, 2026965 ms
Sep 26, 20261.0 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
183 ms131 msMay 23Nov 7163 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026137 ms
May 30, 2026146 ms
Jun 6, 2026149 ms
Jun 13, 2026154 ms
Jun 20, 2026160 ms
Jun 27, 2026166 ms
Jul 4, 2026172 ms
Jul 11, 2026171 ms
Jul 18, 2026157 ms
Jul 25, 2026154 ms
Aug 1, 2026146 ms
Aug 8, 2026146 ms
Aug 15, 2026154 ms
Aug 22, 2026153 ms
Aug 29, 2026155 ms
Sep 5, 2026160 ms
Sep 12, 2026155 ms
Sep 19, 2026155 ms
Sep 26, 2026160 ms
Oct 3, 2026163 ms
Oct 10, 2026171 ms
Oct 17, 2026177 ms
Oct 24, 2026173 ms
Oct 31, 2026167 ms
Nov 7, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of madewithdiamonds.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. madewithdiamonds.com at 0.4 s0.4 s
  2. madewithdiamonds.com at 0.8 s0.8 s
  3. madewithdiamonds.com at 1.1 s1.1 s
  4. madewithdiamonds.com at 1.5 s1.5 s
  5. madewithdiamonds.com at 1.9 s1.9 s
  6. madewithdiamonds.com at 2.3 s2.3 s
  7. madewithdiamonds.com at 2.6 s2.6 s
  8. madewithdiamonds.com at 3.0 s3.0 s

Speed

9 to fix86
  • Render-blocking requests

    1.3 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (negate.io, TikTok and Google Tag Manager and others), adding 1.0 MB and 1.2 s of main-thread time.

  • Mobile performance score: 86

    86/100

    Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    657 KiB

    About 657 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    431 KiB

    10 images could be 431 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    333 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (333 KiB).

  • negate.io adds 321 ms

    321 ms

    negate.io costs a phone 321 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,047 HTML elements

    The page has 2,047 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 86 KiB

    Polyfills for old browsers add 86 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    17 KiB

    17 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 25.2 s

    25.2 s

    The page becomes fully interactive after 25.2 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 343 ms

    343 ms

    Scripts block taps and scrolling for 343 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 628 ms

    628 ms

    Real visitors wait 628 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.2 s

    1.2 s

    Your largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold.

Images and page weight

3 to fix53
  • Page weight: 6.1 MB in 266 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 266 requests on a phone: images 3.1 MB (46), scripts 1.8 MB (81) and other files 1,019 KiB (129). Under 2 MB keeps phones on slow connections fast.

  • 21 images below the first screen load straight away

    21 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 20 images far larger than shown

    286 KiB

    20 images are downloaded at several times the size a phone draws them, for example Buyer_show_08.jpg at 500 px wide, shown at 150 px. Resized copies would save about 286 KiB.

  • About 1.7 g of CO₂ per visit

    1.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 206.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 7991
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 48 text elements with low contrast

    48 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (16 elements)

    Alternative text of images should not be repeated as text: 16 elements on the page fail this check, rated minor by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 181 internal links, 14 external

    The homepage links to 181 pages on madewithdiamonds.com and 14 external pages.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Explore Made with Diamonds for premium Diamond Painting Kits. Unleash your creativity with our vast collection, includi…”.

  • One H1 headline

    Your main headline reads: “Made with Diamonds”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “The #1 Diamond Painting Brand | 2 days US shipping”.

  • Canonical URL set

    The canonical URL is https://madewithdiamonds.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://madewithdiamonds.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,302 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://madewithdiamonds.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://madewithdiamonds.com/apps/parcelpanel has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9670
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56382844&Ver=2&mid=57007088-d738-43f9-8f7a-bded7e98618a&bo=1&sid=274098e0dcc111f183e57912198ffd9a&vid=27407500dcc111f19962057110c7d838&vids=1&msclkid=N&pi=918639831&lg.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Elevar Data Layer: Config element not found”.

2 checks passed
  • Tap targets are thumb-sized

    27 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • About 1,044 words of copy

    The homepage carries about 1,044 words of visible text.

6 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “🚚Order Tracking”, “[email protected]” and “Contact Us”.

  • 18 short forms

    18 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Ads, Microsoft Clarity and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at madewithdiamonds.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Upload Lift · Smart Seo · Tolstoy · Simprosys Google Shopping Feed · Selleasy · Globo Product Options · loox.io · pop-convert.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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