madlock.ca website review

About 882 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, YouTube and Shopify and others), adding 1.8 MB and 847 ms of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

About 129 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

YouTube costs a phone 376 ms of main-thread work and 1,019 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 391 ms of main-thread work and 661 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 images could be 316 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

8 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 7.6 s on a phone. Good is under 1.8 s.

Your largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Pause slideshow All Metal American-Made Durability Protect …”.

The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 274 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.8 MB in 187 requests on a phone: scripts 1.8 MB (56), images 914 KiB (11) and other files 785 KiB (108). Under 2 MB keeps phones on slow connections fast.

1 image (230 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

3 tap targets are too small or too close together to hit reliably with a finger.

<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 1 element on the page fails this check, rated serious by axe-core.

Headings skip levels (h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

Your meta description is only 29 characters: “"The best damn lock in town!"”. 70 to 160 characters is enough to sell the click.

The homepage links to 35 pages on madlock.ca and 4 external pages.

https://madlock.ca/pages/tech and https://madlock.ca/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 338 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.