madkicks.com website review

A phone's processor spends 5.6 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Google CDN and Clarity and others), adding 1.8 MB and 1.4 s of main-thread time.

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

About 809 KiB of JavaScript is downloaded but never used on this page.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

Google Tag Manager costs a phone 549 ms of main-thread work and 652 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 356 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,080 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 files are served with short cache lifetimes, so returning visitors download them again (241 KiB).

17 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

8 images could be 174 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 50 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

Scripts block taps and scrolling for 466 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 171 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.1 MB in 229 requests on a phone: scripts 2.1 MB (51), images 1.0 MB (95) and other files 519 KiB (67). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (94 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

6 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 244 pages on madkicks.com and 31 external pages.

There is no https://madkicks.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://madkicks.com/blog, which answers with an error. Visitors hit a dead end and search engines drop it.

https://madkicks.com/sell-your-product, https://madkicks.com/store-locations and https://madkicks.com/faqs use the same meta description. A description written for each page earns more clicks.

https://madkicks.com/sell-your-product has no <h1> headline, so visitors and search engines get no clear main topic.

https://madkicks.com/faqs, https://madkicks.com/collections/hermes-bags, https://madkicks.com/collections/nike-mind, https://madkicks.com/collections/air-jordan-x-travis-scott, https://madkicks.com/collections/on-running-x-loewe and https://madkicks.com/collections/pokemon and 2 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 163 found) and read each the way a search engine does.

11 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “p: MISSING_MESSAGE: misc.scrollLeft (en)”.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,036 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.