madlady.se website review

The page has 13,280 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

A phone's processor spends 7.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

32 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

About 445 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Shopify and others), adding 1.4 MB and 666 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (200 KiB).

Klaviyo costs a phone 294 ms of main-thread work and 686 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

17 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.

171 KiB JavaScript is shipped twice across bundles.

About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 40 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Denna webbplats använder cookies för att säkerställa att du…”.

The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 604 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 21.0 MB in 304 requests on a phone: media 14.2 MB (2), images 3.9 MB (72) and scripts 1.7 MB (103). Under 2 MB keeps phones on slow connections fast.

NY_HEMSIDA_Kvadrat_1500x1500_bildervideos_7_b76cce97-8f7c-4c weighs 1.4 MB. On a phone connection a single image that size takes seconds.

1 image (1.4 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images are downloaded at several times the size a phone draws them, for example Collection_-_Outdoor.jpg at 390 px wide, shown at 84 px. Resized copies would save about 71 KiB.

12 images further down the page (322 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 5.95 g of CO₂e: 713.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements must have labels: 51 elements on the page fail this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

23 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

There are 6 <h1> headlines (“”, “Better than Black Friday” and “Better than Black Friday”). One clear main headline is easier for people and search engines.

Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 160 pages on madlady.se and 4 external pages.

https://madlady.se/collections/all, https://madlady.se/collections/low-waist, https://madlady.se/collections/mid-waist, https://madlady.se/collections/high-waist and https://madlady.se/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

https://madlady.se/collections/bestsellers and https://madlady.se/collections/active have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,778 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.