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magicplumbing.com website review

Visit site (opens in a new tab)Reviewed 7 November 202623 issues · 80 checks

This review found 23 issues worth fixing on magicplumbing.com, 6 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 16Jul 112.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.2 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of magicplumbing.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. magicplumbing.com at 0.4 s0.4 s
  2. magicplumbing.com at 0.9 s0.9 s
  3. magicplumbing.com at 1.3 s1.3 s
  4. magicplumbing.com at 1.8 s1.8 s
  5. magicplumbing.com at 2.2 s2.2 s
  6. magicplumbing.com at 2.7 s2.7 s
  7. magicplumbing.com at 3.1 s3.1 s
  8. magicplumbing.com at 3.6 s3.6 s

Speed

8 to fix64
  • Render-blocking requests

    1.1 s

    35 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    710 ms · 221 KiB

    About 221 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 710 ms faster on a phone.

  • Use efficient cache lifetimes

    650 ms · 65 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).

  • onepath.ai adds 335 ms

    335 ms

    onepath.ai costs a phone 335 ms of main-thread work and 201 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,960 HTML elements

    The page has 1,960 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Tag Manager adds 0 ms

    0 ms

    Google Tag Manager costs a phone 0 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (onepath.ai, cdn-cookieyes.com and userway.org and others), adding 646 KiB and 463 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 87 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 783 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix68
  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Great Service, Done Right! Unbeatable Customer Service for …”.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 7.9 s

    7.9 s

    The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 31 ms

    31 ms

    Scripts block the page for only 31 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 3 images in older formats

    3 images (133 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 46.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.4 MB in 107 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 107 requests on a phone: scripts 879 KiB (35), images 308 KiB (19) and fonts 80 KiB (4). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8990
  • 50 text elements with low contrast

    50 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (83 elements)

    All page content should be contained by landmarks: 83 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Plumber San Francisco | Magic Plumbing Heating & Cooling & Heating”.

  • 193 internal links, 9 external

    The homepage links to 193 pages on magicplumbing.com and 9 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “San Francisco's trusted plumber since 1980. Same-day service for drains, water heaters, sewer repair & HVAC. Licensed, …”.

  • One H1 headline

    Your main headline reads: “Magic Plumbing Heating & Cooling San Francisco Bay Area”.

  • Canonical URL set

    The canonical URL is https://www.magicplumbing.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, ImageObject, Organization and Plumber.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.magicplumbing.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.magicplumbing.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,049 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 29 small tap targets

    29 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 low-resolution images

    4 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,665 words of copy

    The homepage carries about 1,665 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Book Your Service”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “Book Your Service” and “Book Online Today”.

  • Social proof on the page

    Social proof on the homepage: 20 testimonial or review blocks, a star rating, 1 trust badge and “Over 100 Reviews”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at magicplumbing.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
WP Engine

Company

Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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