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mahmoodgroup.com website review
Visit site (opens in a new tab)Reviewed 30 October 202635 issues · 76 checks
This review found 35 issues worth fixing on mahmoodgroup.com, 12 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #66,778 of 108,894 reviewed websitesbeats 34%
- #42,928 of 61,770 online storesbeats 26%
- #1,066 of 2,514 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 7.0 s |
| May 16, 2026 | 6.6 s |
| May 23, 2026 | 6.6 s |
| May 30, 2026 | 6.8 s |
| Jun 6, 2026 | 7.2 s |
| Jun 13, 2026 | 7.3 s |
| Jun 20, 2026 | 7.0 s |
| Jun 27, 2026 | 6.8 s |
| Jul 4, 2026 | 6.8 s |
| Jul 11, 2026 | 7.0 s |
| Jul 18, 2026 | 6.9 s |
| Jul 25, 2026 | 7.1 s |
| Aug 1, 2026 | 7.2 s |
| Aug 8, 2026 | 7.2 s |
| Aug 15, 2026 | 7.4 s |
| Aug 22, 2026 | 7.5 s |
| Aug 29, 2026 | 7.0 s |
| Sep 5, 2026 | 6.6 s |
| Sep 12, 2026 | 6.2 s |
| Sep 19, 2026 | 6.0 s |
| Sep 26, 2026 | 6.1 s |
| Oct 3, 2026 | 6.1 s |
| Oct 10, 2026 | 6.0 s |
| Oct 17, 2026 | 6.0 s |
| Oct 24, 2026 | 5.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 242 ms |
| May 16, 2026 | 251 ms |
| May 23, 2026 | 246 ms |
| May 30, 2026 | 244 ms |
| Jun 6, 2026 | 239 ms |
| Jun 13, 2026 | 231 ms |
| Jun 20, 2026 | 231 ms |
| Jun 27, 2026 | 238 ms |
| Jul 4, 2026 | 235 ms |
| Jul 11, 2026 | 245 ms |
| Jul 18, 2026 | 245 ms |
| Jul 25, 2026 | 245 ms |
| Aug 1, 2026 | 244 ms |
| Aug 8, 2026 | 256 ms |
| Aug 15, 2026 | 277 ms |
| Aug 22, 2026 | 286 ms |
| Aug 29, 2026 | 230 ms |
| Sep 5, 2026 | 175 ms |
| Sep 12, 2026 | 143 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 125 ms |
| Oct 24, 2026 | 132 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
3.0 s
3.4 s
Speed
Use efficient cache lifetimes
5.2 s · 11.3 MB93 files are served with short cache lifetimes, so returning visitors download them again (11.3 MB).
Render-blocking requests
2.4 s34 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.
Improve image delivery
900 ms · 734 KiB5 images could be 734 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
710 ms · 146 KiBAbout 146 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 710 ms faster on a phone.
Document request latency
750 msThe HTML itself could arrive about 750 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce initial server response time
728 msReduce initial server response time. Google estimates savings of 728 ms on a phone.
Server response: 828 ms
828 msYour server takes 828 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
Reduce unused JavaScript
150 ms · 32 KiBAbout 32 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
100 ms · 23 KiB23 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 53 KiB and 1 ms of main-thread time.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 225 ms of it running JavaScript. That is comfortably low.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 7.2 s
7.2 sReal visitors wait 7.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.7 s
4.7 sReal visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.5 s
2.5 sReal visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 8.9 s
8.9 sYour largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 9.1 s
9.1 sThe page becomes fully interactive after 9.1 s. Good is under 3.8 s.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 242 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 7.0 s to 5.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 20.3 MB in 102 requests
20.3 MBYour homepage downloads 20.3 MB in 102 requests on a phone: media 17.6 MB (4), images 2.1 MB (12) and scripts 271 KiB (47). Under 2 MB keeps phones on slow connections fast.
About 5.7 g of CO₂ per visit
5.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.75 g of CO₂e: 689.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Since 1935” and “Mahmood Group”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
86 internal links, 0 external
The homepage links to 86 pages on mahmoodgroup.com and 0 external pages.
4 checks passed
Title: 42 characters
Your title is a healthy 42 characters: “Mahmood Group – Mahmood Group – Since 1935”.
Canonical URL set
The canonical URL is https://www.mahmoodgroup.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://xlz.xjw.temporary.site/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.mahmoodgroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
7 small tap targets
7 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 109 words
The homepage has only about 109 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
3 calls to action
The homepage has 3 calls to action, for example “Contact”.
1 short form
A short form (2 fields at most) is right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mahmoodgroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Hosting
- Oracle Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on mahmoodgroup.com, including 17 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.