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mallory.com.br website review

Visit site (opens in a new tab)Reviewed 26 October 202654 issues · 91 checks

This review found 54 issues worth fixing on mallory.com.br, 17 of them high impact, across 91 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s3.2 sMay 9Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.5 s
May 16, 20263.4 s
May 23, 20263.3 s
May 30, 20263.2 s
Jun 6, 20263.3 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.5 s
Jul 4, 20263.5 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.4 s
Sep 5, 20263.4 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
225 ms205 msMay 9Oct 24210 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026219 ms
May 16, 2026216 ms
May 23, 2026219 ms
May 30, 2026219 ms
Jun 6, 2026221 ms
Jun 13, 2026223 ms
Jun 20, 2026217 ms
Jun 27, 2026217 ms
Jul 4, 2026213 ms
Jul 11, 2026211 ms
Jul 18, 2026207 ms
Jul 25, 2026213 ms
Aug 1, 2026210 ms
Aug 8, 2026209 ms
Aug 15, 2026212 ms
Aug 22, 2026210 ms
Aug 29, 2026218 ms
Sep 5, 2026220 ms
Sep 12, 2026221 ms
Sep 19, 2026222 ms
Sep 26, 2026217 ms
Oct 3, 2026214 ms
Oct 10, 2026213 ms
Oct 17, 2026209 ms
Oct 24, 2026210 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mallory.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mallory.com.br at 0.4 s0.4 s
  2. mallory.com.br at 0.8 s0.8 s
  3. mallory.com.br at 1.1 s1.1 s
  4. mallory.com.br at 1.5 s1.5 s
  5. mallory.com.br at 1.9 s1.9 s
  6. mallory.com.br at 2.3 s2.3 s
  7. mallory.com.br at 2.7 s2.7 s
  8. mallory.com.br at 3.0 s3.0 s

Speed

12 to fix56
  • Render-blocking requests

    2.5 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and TikTok and others), adding 2.9 MB and 1.3 s of main-thread time.

  • Use efficient cache lifetimes

    400 ms · 649 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (649 KiB).

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Document request latency

    950 ms

    The HTML itself could arrive about 950 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    935 ms

    Reduce initial server response time. Google estimates savings of 935 ms on a phone.

  • vtexassets.com adds 570 ms

    570 ms

    vtexassets.com costs a phone 570 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 472 KiB

    About 472 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 377 ms

    377 ms

    Google Tag Manager costs a phone 377 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    337 KiB

    3 images could be 337 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Server response: 1.0 s

    1.0 s

    Your server takes 1.0 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Legacy JavaScript

    250 ms · 88 KiB

    Polyfills for old browsers add 88 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 259 ms

    259 ms

    Real visitors wait 259 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.23

    0.23

    For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 504 ms

    504 ms

    Scripts block taps and scrolling for 504 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 219 ms to 210 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0.043

    0.043

    The layout barely moves while loading (CLS 0.043, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 3.1 MB in 145 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 145 requests on a phone: scripts 1.9 MB (48), images 634 KiB (26) and fonts 339 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    logo-mallory-mobile___b53fff34b03bf53f780608b28c1880f9.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    194 KiB

    1 image is downloaded at several times the size a phone draws it, for example 4f4e963f-5bcb-4723-b88b-7d20fc70a09b___002efeef95974e696f52a at 1,689 px wide, shown at 390 px. Resized copies would save about 194 KiB.

  • 1 image in older formats

    1 image (168 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7382
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9271
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (7 characters)

    Your title is only 7 characters: “Mallory”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (7 characters)

    Your meta description is only 7 characters: “Mallory”. 70 to 160 characters is enough to sell the click.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 35 internal links, 8 external

    The homepage links to 35 pages on mallory.com.br and 8 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.mallory.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mallory.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.mallory.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (266 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 1 linked page hidden from search

    https://www.mallory.com.br/225 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 10 pages share a meta description

    https://www.mallory.com.br/institucional/quem-somos, https://www.mallory.com.br/institucional/trabalhe-conosco, https://www.mallory.com.br/institucional/responsabilidade-socioambiental, https://www.mallory.com.br/ventila%C3%A7%C3%A3o, https://www.mallory.com.br/linha-star-wars and https://www.mallory.com.br/225 and 4 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.mallory.com.br/promocoes has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.mallory.com.br/cupons took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 17 small tap targets

    17 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 320 words of copy

    The homepage carries about 320 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mallory.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
React
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 54 issues on mallory.com.br, including 24 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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