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mandarinstone.com website review
Visit site (opens in a new tab)Reviewed 25 October 202633 issues · 86 checks
This review found 33 issues worth fixing on mandarinstone.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #26,978 of 95,195 reviewed websitesbeats 66%
- #17,173 of 51,278 online storesbeats 60%
- #329 of 2,223 WooCommerce storesbeats 81%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.7 s |
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 132 ms |
| May 9, 2026 | 133 ms |
| May 16, 2026 | 134 ms |
| May 23, 2026 | 136 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 139 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 142 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 147 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 142 ms |
| Sep 5, 2026 | 142 ms |
| Sep 12, 2026 | 143 ms |
| Sep 19, 2026 | 141 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 141 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
5.1 s · 729 KiBAbout 729 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.
Use efficient cache lifetimes
2.5 s · 700 KiB8 files are served with short cache lifetimes, so returning visitors download them again (700 KiB).
Improve image delivery
2.3 s · 560 KiB5 images could be 560 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 87). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Klaviyo and others), adding 1.4 MB and 765 ms of main-thread time.
Render-blocking requests
750 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Google Tag Manager adds 390 ms
390 msGoogle Tag Manager costs a phone 390 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 57 KiBAbout 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 269 ms
269 msGoogle CDN costs a phone 269 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 87 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 7.8 s
7.8 sThe first text or image appears after 7.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 15.8 s
15.8 sYour largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.1 s
16.1 sThe page becomes fully interactive after 16.1 s. Good is under 3.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 132 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 162 ms
162 msReal visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 160 ms
160 msScripts block the page for only 160 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.016
0.016The layout barely moves while loading (CLS 0.016, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 59 requests
2.9 MBYour homepage downloads 2.9 MB in 59 requests on a phone: scripts 1.6 MB (31), images 694 KiB (7) and other files 351 KiB (7). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
7th-Aug_Homepage-548x730-f50_50.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (338 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 buttons without a name
5 buttons have no accessible name, so screen readers announce just “button”.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (26 elements)
All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“The Ceppo edit”, “Bathroom tiles to inspire” and “What’s new?”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
183 internal links, 6 external
The homepage links to 183 pages on mandarinstone.com and 6 external pages.
6 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Mandarin Stone offers marble, limestone, porcelain, ceramic and patterned tiles. Visit 17 UK showrooms or order in-stoc…”.
Title: 60 characters
Your title is a healthy 60 characters: “Mandarin Stone Tiles | Natural Stone, Porcelain & Decorative”.
Canonical URL set
The canonical URL is https://www.mandarinstone.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mandarinstone.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.mandarinstone.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (674 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.mandarinstone.com/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=26014698&tm=gtm002&Ver=2&mid=d3fd5b3b-c695-46ac-9b49-4d2aa2bf50c3&bo=1&sid=fc140910d06411f1905d4f2a9c39baed&vid=fc1424c0d06411f1bed9834dc7de3dc8&vids=1&msclkid=N&pi=91.
7 small tap targets
7 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 520 words of copy
The homepage carries about 520 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE”.
17 calls to action
The homepage has 17 calls to action, for example “Shop”, “Contact” and “Request a lookbook”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mandarinstone.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on mandarinstone.com, including 15 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.