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marcella.com.tw website review
Visit site (opens in a new tab)Reviewed 8 November 202642 issues · 88 checks
This review found 42 issues worth fixing on marcella.com.tw, 15 of them high impact, across 88 checks. The most urgent: main-thread work: 10.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #67,560 of 91,263 reviewed websitesbeats 22%
- #39,442 of 48,147 online storesbeats 15%
- #36,621 of 43,352 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 27, 2026 | 219 ms |
| Jul 4, 2026 | 213 ms |
| Jul 11, 2026 | 216 ms |
| Jul 18, 2026 | 229 ms |
| Jul 25, 2026 | 258 ms |
| Aug 1, 2026 | 314 ms |
| Aug 8, 2026 | 441 ms |
| Aug 15, 2026 | 501 ms |
| Aug 22, 2026 | 486 ms |
| Aug 29, 2026 | 460 ms |
| Sep 5, 2026 | 412 ms |
| Sep 12, 2026 | 391 ms |
| Sep 19, 2026 | 388 ms |
| Sep 26, 2026 | 391 ms |
| Oct 3, 2026 | 396 ms |
| Oct 10, 2026 | 404 ms |
| Oct 17, 2026 | 406 ms |
| Oct 24, 2026 | 404 ms |
| Oct 31, 2026 | 396 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.7 s
4.0 s
5.4 s
6.7 s
8.1 s
9.4 s
10.8 s
Speed
Main-thread work: 10.5 s
A phone's processor spends 10.5 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8,305 HTML elements
The page has 8,305 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and easychat.co and others), adding 2.8 MB and 2.0 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 1,024 KiB40 files are served with short cache lifetimes, so returning visitors download them again (1,024 KiB).
Shopify adds 728 ms
728 msShopify costs a phone 728 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Google Tag Manager adds 487 ms
487 msGoogle Tag Manager costs a phone 487 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 98 KiBAbout 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
easychat.co adds 259 ms
259 mseasychat.co costs a phone 259 ms of main-thread work and 605 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 255 ms
255 msFacebook costs a phone 255 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
204 KiB15 images could be 204 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
41 KiBPolyfills for old browsers add 41 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.8 s
9.8 sYour largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 33.5 s
33.5 sThe page becomes fully interactive after 33.5 s. Good is under 3.8 s.
Speed Index: 9.7 s
9.7 sVisually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 685 ms
685 msScripts block taps and scrolling for 685 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 217 ms
217 msReal visitors wait 217 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 85% slower for real visitors
+85%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 219 ms to 396 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 684 ms
684 msReal visitors wait 684 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 419 requests
5.9 MBYour homepage downloads 5.9 MB in 419 requests on a phone: scripts 2.9 MB (97), images 1.7 MB (124) and other files 902 KiB (174). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
828x1126_758674be-d4ee-4c78-a88e-b34821547237.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.7 g of CO₂ per visit
1.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
141 links without text
141 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 735 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found ((untyped), Organization and WebSite) but with 2 problems, for example “untyped block: missing @context (expected "https://schema.org")”.
One H1 headline
Your <h1> is empty.
269 internal links, 4 external
The homepage links to 269 pages on marcella.com.tw and 4 external pages.
6 checks passed
Meta description: 73 characters
Your meta description is 73 characters: “MarCella瑪榭 唯一堅持「穿得舒適」,提供男女舒適內衣內褲、除臭/防臭/機能襪款、運動護套,多種顏色款式,嚴謹高品質精神,以客戶滿意為目標。”.
Title: 41 characters
Your title is a healthy 41 characters: “【MarCella瑪榭】男女熱銷│無縫內衣褲、機能除臭襪推薦,唯一堅持「穿得舒適」”.
Canonical URL set
The canonical URL is https://www.marcella.com.tw/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.marcella.com.tw/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (144 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
/pages/faq, /pages/inner, /collections/new-arrivals, /apps/wishlist and /collections/set have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
/pages/membership, /collections/dee-girls-talk, /pages/faq, /collections/women, /collections/men and /pages/inner and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
14 pages with very little text
/pages/membership, /collections/dee-girls-talk, /collections/women, /collections/men, /pages/inner and /collections/socks and 8 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 broken images
6 images failed to load on a phone, for example https://www.facebook.com/tr/?eid=1794163484173&id=404012299753340&ev=PageView&dl=https%3A%2F%2Fwww.marcella.com.tw%2F&rl=&if=false&ts=1794163484172&sw=390&sh=844&v=2.9.44&r=stable&fbp=fb.2.17941634824.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “container is not defined”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
64 of 76 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 217 words
The homepage has only about 217 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marcella.com.tw, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 24 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Mp Size Chart · Microsoft Clarity · Rez Preorder Back In Stock · Helpy Store Protection · Se Wishlist Engine · Tipo Related Products · Marcella Apps · Powerful Form Builder · Sales Countup · Upsolite Bulk Invite Login · Ako Marketing · Ako Cvs · Elevar Conversion Tracking · Globo Also Bought Cross Sell · Ako Demo · Ego Sticky Add To Cart · Disable Copy Pastte Country · Opus Cart Drawer Cart Upsell · Simple Bundle · Ako Retargeting · Ego Free Gift · akocommerce.com · archive-digger.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on marcella.com.tw, including 20 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.