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marcella.com.tw website review

Visit site (opens in a new tab)Reviewed 8 November 202642 issues · 88 checks

This review found 42 issues worth fixing on marcella.com.tw, 15 of them high impact, across 88 checks. The most urgent: main-thread work: 10.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.7 sJun 27Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
544 ms170 msJun 27Oct 31396 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 2026219 ms
Jul 4, 2026213 ms
Jul 11, 2026216 ms
Jul 18, 2026229 ms
Jul 25, 2026258 ms
Aug 1, 2026314 ms
Aug 8, 2026441 ms
Aug 15, 2026501 ms
Aug 22, 2026486 ms
Aug 29, 2026460 ms
Sep 5, 2026412 ms
Sep 12, 2026391 ms
Sep 19, 2026388 ms
Sep 26, 2026391 ms
Oct 3, 2026396 ms
Oct 10, 2026404 ms
Oct 17, 2026406 ms
Oct 24, 2026404 ms
Oct 31, 2026396 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of marcella.com.tw (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. marcella.com.tw at 1.3 s1.3 s
  2. marcella.com.tw at 2.7 s2.7 s
  3. marcella.com.tw at 4.0 s4.0 s
  4. marcella.com.tw at 5.4 s5.4 s
  5. marcella.com.tw at 6.7 s6.7 s
  6. marcella.com.tw at 8.1 s8.1 s
  7. marcella.com.tw at 9.4 s9.4 s
  8. marcella.com.tw at 10.8 s10.8 s

Speed

12 to fix48
  • Main-thread work: 10.5 s

    A phone's processor spends 10.5 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8,305 HTML elements

    The page has 8,305 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and easychat.co and others), adding 2.8 MB and 2.0 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 1,024 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (1,024 KiB).

  • Shopify adds 728 ms

    728 ms

    Shopify costs a phone 728 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Google Tag Manager adds 487 ms

    487 ms

    Google Tag Manager costs a phone 487 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • easychat.co adds 259 ms

    259 ms

    easychat.co costs a phone 259 ms of main-thread work and 605 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 255 ms

    255 ms

    Facebook costs a phone 255 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    204 KiB

    15 images could be 204 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 33.5 s

    33.5 s

    The page becomes fully interactive after 33.5 s. Good is under 3.8 s.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 685 ms

    685 ms

    Scripts block taps and scrolling for 685 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 217 ms

    217 ms

    Real visitors wait 217 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 85% slower for real visitors

    +85%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 219 ms to 396 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 684 ms

    684 ms

    Real visitors wait 684 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.9 MB in 419 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 419 requests on a phone: scripts 2.9 MB (97), images 1.7 MB (124) and other files 902 KiB (174). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    828x1126_758674be-d4ee-4c78-a88e-b34821547237.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.7 g of CO₂ per visit

    1.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 141 links without text

    141 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 735 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Structured data has 2 problems

    Structured data found ((untyped), Organization and WebSite) but with 2 problems, for example “untyped block: missing @context (expected "https://schema.org")”.

  • One H1 headline

    Your <h1> is empty.

  • 269 internal links, 4 external

    The homepage links to 269 pages on marcella.com.tw and 4 external pages.

6 checks passed
  • Meta description: 73 characters

    Your meta description is 73 characters: “MarCella瑪榭 唯一堅持「穿得舒適」,提供男女舒適內衣內褲、除臭/防臭/機能襪款、運動護套,多種顏色款式,嚴謹高品質精神,以客戶滿意為目標。”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “【MarCella瑪榭】男女熱銷│無縫內衣褲、機能除臭襪推薦,唯一堅持「穿得舒適」”.

  • Canonical URL set

    The canonical URL is https://www.marcella.com.tw/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.marcella.com.tw/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (144 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    /pages/faq, /pages/inner, /collections/new-arrivals, /apps/wishlist and /collections/set have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /pages/membership, /collections/dee-girls-talk, /pages/faq, /collections/women, /collections/men and /pages/inner and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 pages with very little text

    /pages/membership, /collections/dee-girls-talk, /collections/women, /collections/men, /pages/inner and /collections/socks and 8 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 6 broken images

    6 images failed to load on a phone, for example https://www.facebook.com/tr/?eid=1794163484173&id=404012299753340&ev=PageView&dl=https%3A%2F%2Fwww.marcella.com.tw%2F&rl=&if=false&ts=1794163484172&sw=390&sh=844&v=2.9.44&r=stable&fbp=fb.2.17941634824.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “container is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    64 of 76 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 217 words

    The homepage has only about 217 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marcella.com.tw, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 24 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Mp Size Chart · Microsoft Clarity · Rez Preorder Back In Stock · Helpy Store Protection · Se Wishlist Engine · Tipo Related Products · Marcella Apps · Powerful Form Builder · Sales Countup · Upsolite Bulk Invite Login · Ako Marketing · Ako Cvs · Elevar Conversion Tracking · Globo Also Bought Cross Sell · Ako Demo · Ego Sticky Add To Cart · Disable Copy Pastte Country · Opus Cart Drawer Cart Upsell · Simple Bundle · Ako Retargeting · Ego Free Gift · akocommerce.com · archive-digger.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on marcella.com.tw, including 20 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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