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marchesa.com website review
Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 83 checks
This review found 32 issues worth fixing on marchesa.com, 9 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #2,954 of 92,710 reviewed websitesbeats 95%
- #1,450 of 49,323 online storesbeats 95%
- #1,404 of 44,495 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 138 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 134 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 134 ms |
| Jul 18, 2026 | 133 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 143 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 152 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 159 ms |
| Sep 19, 2026 | 169 ms |
| Sep 26, 2026 | 164 ms |
| Oct 3, 2026 | 173 ms |
| Oct 10, 2026 | 185 ms |
| Oct 17, 2026 | 200 ms |
| Oct 24, 2026 | 206 ms |
| Oct 31, 2026 | 201 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.2 s
4.8 s
6.4 s
7.9 s
9.5 s
11.1 s
12.7 s
Speed
Improve image delivery
1.3 s · 2.6 MB24 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Klaviyo and Forter and others), adding 3.2 MB and 417 ms of main-thread time.
2,634 HTML elements
The page has 2,634 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
cloudfront.net adds 1 ms
1 mscloudfront.net costs a phone 1 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 138 ms
138 msKlaviyo costs a phone 138 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 15 ms
15 msShopify costs a phone 15 ms of main-thread work and 653 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
158 KiBAbout 158 KiB of JavaScript is downloaded but never used on this page.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
27 KiB9 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.4 s
17.4 sThe page becomes fully interactive after 17.4 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 201 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 96% slower for real visitors
+96%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 175 ms
175 msReal visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 23 ms
23 msScripts block the page for only 23 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 7.1 MB in 492 requests
7.1 MBYour homepage downloads 7.1 MB in 492 requests on a phone: images 4.6 MB (115), other files 1.3 MB (265) and scripts 833 KiB (74). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
rosasubhero.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
196 KiB2 images are downloaded at several times the size a phone draws them, for example ac.svg at 16,250 px wide, shown at 22 px. Resized copies would save about 196 KiB.
2 images below the first screen load straight away
2 images further down the page (111 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
2.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 241.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
115 internal links, 6 external
The homepage links to 115 pages on marchesa.com and 6 external pages.
8 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Shop Marchesa Notte and Marchesa Rosa. Luxury evening gowns, cocktail dresses and occasion wear for every moment worth …”.
One H1 headline
Your main headline reads: “FALL IN LOVE~ UP TO 60% OFF”.
Title: 49 characters
Your title is a healthy 49 characters: “Marchesa | Luxury Occasion Wear and Evening Gowns”.
Canonical URL set
The canonical URL is https://www.marchesa.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.marchesa.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,165 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.marchesa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
https://www.marchesa.com/policies/shipping-policy, https://www.marchesa.com/collections/marchesa-notte-1, https://www.marchesa.com/collections/marchesa-rosa-1, https://www.marchesa.com/collections/jewelry, https://www.marchesa.com/collections/fashion-jewelry and https://www.marchesa.com/collections/marchesa-fine-jewelry and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.marchesa.com/collections/marchesa-notte-1, https://www.marchesa.com/collections/marchesa-rosa-1, https://www.marchesa.com/collections/fashion-jewelry, https://www.marchesa.com/collections/marchesa-fine-jewelry, https://www.marchesa.com/collections/shop-all and https://www.marchesa.com/pages/marchesa-couture have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.marchesa.com/collections/shop-all has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
https://www.marchesa.com/collections/marchesa-notte-1 and https://www.marchesa.com/collections/marchesa-rosa-1 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.
5 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
27 of 32 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 563 words of copy
The homepage carries about 563 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE EDIT” and “SHOP NOTTE SALE”.
15 calls to action
The homepage has 15 calls to action, for example “Shop All”, “Shop The Edit” and “Shop by Occasion”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marchesa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Sortd Merchandiser · Klaviyo Email Marketing Sms · global-e.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 110
- Founded
- 2004
- Headquarters
- New York City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on marchesa.com, including 18 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.