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marinobus.it website review

Visit site (opens in a new tab)Reviewed 19 October 202636 issues · 85 checks

This review found 36 issues worth fixing on marinobus.it, 15 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.2 sApr 25Oct 102.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.3 s
May 2, 20262.3 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
254 ms200 msApr 25Oct 10244 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026208 ms
May 2, 2026206 ms
May 9, 2026207 ms
May 16, 2026211 ms
May 23, 2026218 ms
May 30, 2026227 ms
Jun 6, 2026234 ms
Jun 13, 2026238 ms
Jun 20, 2026238 ms
Jun 27, 2026237 ms
Jul 4, 2026240 ms
Jul 11, 2026240 ms
Jul 18, 2026241 ms
Jul 25, 2026242 ms
Aug 1, 2026242 ms
Aug 8, 2026244 ms
Aug 15, 2026244 ms
Aug 22, 2026244 ms
Aug 29, 2026242 ms
Sep 5, 2026241 ms
Sep 12, 2026242 ms
Sep 19, 2026244 ms
Sep 26, 2026247 ms
Oct 3, 2026248 ms
Oct 10, 2026244 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of marinobus.it (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. marinobus.it at 0.4 s0.4 s
  2. marinobus.it at 0.8 s0.8 s
  3. marinobus.it at 1.1 s1.1 s
  4. marinobus.it at 1.5 s1.5 s
  5. marinobus.it at 1.9 s1.9 s
  6. marinobus.it at 2.3 s2.3 s
  7. marinobus.it at 2.6 s2.6 s
  8. marinobus.it at 3.0 s3.0 s

Speed

10 to fix40
  • Reduce unused JavaScript

    7.5 s · 967 KiB

    About 967 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.5 s faster on a phone.

  • Render-blocking requests

    1.5 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and leadplus.it and others), adding 1.9 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    750 ms · 115 KiB

    About 115 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google CDN adds 512 ms

    512 ms

    Google CDN costs a phone 512 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • Google Tag Manager adds 316 ms

    316 ms

    Google Tag Manager costs a phone 316 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • leadplus.it adds 205 ms

    205 ms

    leadplus.it costs a phone 205 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    94 KiB

    4 images could be 94 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    11 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 36 ms

    36 ms

    Your server sent the HTML in 36 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 10.0 s

    10.0 s

    The first text or image appears after 10.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.6 s

    18.6 s

    Your largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BRAVISSIMO Programma fedeltà MarinoBus Scopri come funziona”.

  • Time to Interactive: 18.9 s

    18.9 s

    The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.255

    0.255

    The layout shifts by 0.255 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 259 ms

    259 ms

    Real visitors wait 259 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 916 ms

    916 ms

    Real visitors wait 916 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 208 ms to 244 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 189 ms

    189 ms

    Scripts block the page for only 189 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 6.0 MB in 113 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 113 requests on a phone: images 3.3 MB (35), scripts 2.0 MB (46) and other files 361 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (50 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.70 g of CO₂e: 204.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9294
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 12 form fields without a label

    12 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 176 internal links, 31 external

    The homepage links to 176 pages on marinobus.it and 31 external pages.

8 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Parti in autobus | Poltrone XXL | WiFi gratuito | Fino a 3 bagagli: uno a mano + due in stiva. Viaggia in autobus in It…”.

  • One H1 headline

    Your main headline reads: “Viaggia in autobus in Italia e all'estero con MarinoBus”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “MarinoBus: Pronto per partire? - Viaggi in autobus”.

  • Canonical URL set

    The canonical URL is https://marinobus.it/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://marinobus.it/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,214 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://marinobus.it/llms.txt (7 KiB, 18 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://marinobus.it/3xclusive-nuovo-autobus-a-3-posti has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://marinobus.it/3xclusive-nuovo-autobus-a-3-posti has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://marinobus.it/.

  • 78 small tap targets

    78 of 92 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “TypeError: Cannot read properties of undefined (reading 'protocol')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 925 words of copy

    The homepage carries about 925 words of visible text.

3 checks passed
  • 1 short form

    A short form (5 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marinobus.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Company

Headquarters
Altamura

Upkeep, stack, hiring and company data from programmable.info

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