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marmonkeystone.com website review

Visit site (opens in a new tab)Reviewed 26 October 202647 issues · 93 checks

This review found 47 issues worth fixing on marmonkeystone.com, 15 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.2 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.0 s
May 16, 20262.8 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.7 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.1 s
Jul 18, 20263.2 s
Jul 25, 20263.1 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.4 s
Aug 22, 20263.3 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.6 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
136 ms82 msMay 9Oct 2494 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026109 ms
May 16, 2026105 ms
May 23, 202696 ms
May 30, 202692 ms
Jun 6, 202688 ms
Jun 13, 202696 ms
Jun 20, 2026101 ms
Jun 27, 2026105 ms
Jul 11, 2026106 ms
Jul 18, 2026110 ms
Aug 1, 2026112 ms
Aug 8, 2026117 ms
Aug 15, 2026130 ms
Aug 22, 2026111 ms
Aug 29, 2026103 ms
Sep 5, 202696 ms
Sep 12, 202694 ms
Sep 26, 202694 ms
Oct 3, 202693 ms
Oct 10, 202689 ms
Oct 17, 2026103 ms
Oct 24, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of marmonkeystone.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. marmonkeystone.com at 0.8 s0.8 s
  2. marmonkeystone.com at 1.6 s1.6 s
  3. marmonkeystone.com at 2.4 s2.4 s
  4. marmonkeystone.com at 3.2 s3.2 s
  5. marmonkeystone.com at 3.9 s3.9 s
  6. marmonkeystone.com at 4.7 s4.7 s
  7. marmonkeystone.com at 5.5 s5.5 s
  8. marmonkeystone.com at 6.3 s6.3 s

Speed

10 to fix38
  • Render-blocking requests

    4.2 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    450 ms · 919 KiB

    About 919 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Cloudflare and others), adding 1.5 MB and 962 ms of main-thread time.

  • Google CDN adds 855 ms

    855 ms

    Google CDN costs a phone 855 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    750 ms · 193 KiB

    About 193 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Minify JavaScript

    300 ms · 65 KiB

    65 KiB could be saved by minifying JavaScript.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.

  • 2,423 HTML elements

    The page has 2,423 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    150 ms · 23 KiB

    23 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    7 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (7 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.7 s

    20.7 s

    The page becomes fully interactive after 20.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “With over 27 strategically placed locations, Marmon/Keyston…”.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 669 ms

    669 ms

    Scripts block taps and scrolling for 669 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.113

    0.113

    The layout shifts by 0.113 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 109 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 5.1 MB in 118 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 118 requests on a phone: images 1.8 MB (12), scripts 1.6 MB (42) and other files 714 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 8488
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7771
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 15 links crawlers can't follow

    15 links have no real href, so search engines can't follow them.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 295 internal links, 11 external

    The homepage links to 295 pages on marmonkeystone.com and 11 external pages.

4 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Marmon/Keystone – The Partner That Goes Beyond”.

  • Canonical URL set

    The canonical URL is https://marmonkeystone.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://marmonkeystone.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://marmonkeystone.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,910 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix63
  • 1 linked page is broken

    Your homepage links to https://marmonkeystone.com/Sale%20Inventory, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    https://marmonkeystone.com/product-category/bar/carbon-bar and https://marmonkeystone.com/product-category/pipe/carbon-pipe all use the title “Carbon – Marmon/Keystone”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    https://marmonkeystone.com/surplus-inventory, https://marmonkeystone.com/request-a-quote, https://marmonkeystone.com/cutting, https://marmonkeystone.com/machinings, https://marmonkeystone.com/tube-laser and https://marmonkeystone.com/fabrication and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error with Permissions-Policy header: Parse of permissions policy failed because of errors reported by structured heade…”.

2 checks passed
  • Tap targets are thumb-sized

    43 of 45 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,502 words of copy

    The homepage carries about 1,502 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “Request a Quote”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Request a Quote”, “Shop” and “TALK TO SALES”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marmonkeystone.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce

Upkeep, stack, hiring and company data from programmable.info

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