markmorrison.com website review

The page has 5,903 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 third-party services load with your homepage (route.com, Klaviyo and Shopify and others), adding 1.2 MB and 898 ms of main-thread time.

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

7 files are served with short cache lifetimes, so returning visitors download them again (714 KiB).

route.com costs a phone 583 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

7 long tasks block the main thread while loading, the longest for 488 ms. During a long task the page ignores taps.

About 478 KiB of JavaScript is downloaded but never used on this page.

Klaviyo costs a phone 272 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

104 KiB JavaScript is shipped twice across bundles.

About 59 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

2 images could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

13 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 529 ms in total while the page loads. Good is under 200 ms.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 272 requests on a phone: scripts 1.2 MB (72), other files 994 KiB (152) and images 213 KiB (17). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 85.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is only 28 characters: “Official Mark Morrison Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 37 characters: “Shop the Official Mark Morrison Store”. 70 to 160 characters is enough to sell the click.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 37 pages on markmorrison.com and 9 external pages.

https://www.markmorrison.com/collections/apparel, https://www.markmorrison.com/collections/accessories, https://www.markmorrison.com/policies/refund-policy, https://www.markmorrison.com/policies/privacy-policy and https://www.markmorrison.com/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.markmorrison.com/collections/apparel, https://www.markmorrison.com/collections/accessories, https://www.markmorrison.com/products/return-of-the-mack-vintage-tee, https://www.markmorrison.com/products/return-of-the-mack-faded-tee, https://www.markmorrison.com/products/return-of-the-mack-premium-zip-hoodie and https://www.markmorrison.com/products/return-of-the-mack-premium-hoodie and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 151 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.