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markscommercial.com website review

Visit site (opens in a new tab)Reviewed 30 October 202652 issues · 89 checks

This review found 52 issues worth fixing on markscommercial.com, 18 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.5 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
80 ms69 msMay 9Oct 2476 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202670 ms
May 16, 202670 ms
May 23, 202670 ms
May 30, 202670 ms
Jun 6, 202671 ms
Jun 13, 202671 ms
Jun 20, 202672 ms
Jun 27, 202673 ms
Jul 4, 202672 ms
Jul 11, 202672 ms
Jul 18, 202677 ms
Jul 25, 202678 ms
Aug 1, 202679 ms
Aug 8, 202679 ms
Aug 15, 202675 ms
Aug 22, 202678 ms
Aug 29, 202672 ms
Sep 5, 202675 ms
Sep 12, 202677 ms
Sep 19, 202676 ms
Sep 26, 202677 ms
Oct 3, 202677 ms
Oct 10, 202677 ms
Oct 17, 202676 ms
Oct 24, 202676 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of markscommercial.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. markscommercial.com at 0.7 s0.7 s
  2. markscommercial.com at 1.3 s1.3 s
  3. markscommercial.com at 2.0 s2.0 s
  4. markscommercial.com at 2.6 s2.6 s
  5. markscommercial.com at 3.3 s3.3 s
  6. markscommercial.com at 3.9 s3.9 s
  7. markscommercial.com at 4.6 s4.6 s
  8. markscommercial.com at 5.3 s5.3 s

Speed

10 to fix21
  • Reduce unused JavaScript

    3.6 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Google CDN adds 1.3 s

    1.3 s

    Google CDN costs a phone 1.3 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 21

    21/100

    Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.6 s

    A phone's processor spends 7.6 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.6 MB and 2.5 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 1.0 MB

    16 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Google Tag Manager adds 555 ms

    555 ms

    Google Tag Manager costs a phone 555 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    500 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 432 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    127 KiB

    About 127 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    73 KiB

    2 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    64 KiB

    Polyfills for old browsers add 64 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 72 ms

    72 ms

    Your server sent the HTML in 72 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 6.6 s

    6.6 s

    The first text or image appears after 6.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 3.1 s

    3.1 s

    Scripts block taps and scrolling for 3.1 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 20.0 s

    20.0 s

    The page becomes fully interactive after 20.0 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.6 s

    6.6 s

    Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mark’s Commercial supplies thousands of businesses across C…”. Most of its time is element render delay (4.4 s).

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.172

    0.172

    The layout shifts by 0.172 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 70 ms to 76 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 69 ms

    69 ms

    Real visitors wait 69 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

Images and page weight

2 to fix75
  • Page weight: 3.1 MB in 44 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 44 requests on a phone: scripts 2.2 MB (13), other files 355 KiB (10) and stylesheets 208 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    68 KiB

    1 image is downloaded at several times the size a phone draws it, for example MC-LC Grey_Orange Stacked.png at 1,200 px wide, shown at 55 px. Resized copies would save about 68 KiB.

  • 1 image in older formats

    1 image (69 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

11 to fixGoogle 6079
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (26 elements)

    All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (10 elements)

    Headings should not be empty: 10 elements on the page fail this check, rated minor by axe-core.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 25 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 25 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8566
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (17 characters)

    Your title is only 17 characters: “Mark's Commercial”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (38 characters)

    Your meta description is only 38 characters: “Mark's Commercial, Where Safety Works.”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.markscommercial.com/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 37 internal links, 15 external

    The homepage links to 37 pages on markscommercial.com and 15 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://www.markscommercial.com/en-ca/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.markscommercial.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (257 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix76
  • 3 pages share a title

    https://www.markscommercial.com/en-ca, https://www.markscommercial.com/en-ca/home and https://www.markscommercial.com/fr-ca/home all use the title “Mark's Commercial”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without a meta description

    https://www.markscommercial.com/en-ca/help, https://www.markscommercial.com/en-ca/product-catalogue, https://www.markscommercial.com/en-ca/who-we-are, https://www.markscommercial.com/en-ca/partner-brands, https://www.markscommercial.com/en-ca/embellishment-solutions and https://www.markscommercial.com/en-ca/ecommerce and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.markscommercial.com/en-ca/home and https://www.markscommercial.com/fr-ca/home use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.markscommercial.com/en-ca/home, whose canonical is https://www.markscommercial.com/en-ca. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 6 pages without an H1

    https://www.markscommercial.com/en-ca/home, https://www.markscommercial.com/fr-ca/home, https://www.markscommercial.com/en-ca/help, https://www.markscommercial.com/en-ca/digital-voucher, https://www.markscommercial.com/en-ca/vizlite-hm and https://www.markscommercial.com/en-ca/antislip-hm have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.markscommercial.com/en-ca/product-catalogue and https://www.markscommercial.com/en-ca/partner-brands have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 8 small tap targets

    8 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 210 words

    The homepage has only about 210 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us” and “Learn More”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at markscommercial.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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What your $25 Growth Playbook adds

This review found 52 issues on markscommercial.com, including 21 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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