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markscommercial.com website review
Visit site (opens in a new tab)Reviewed 30 October 202652 issues · 89 checks
This review found 52 issues worth fixing on markscommercial.com, 18 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 70 ms |
| May 16, 2026 | 70 ms |
| May 23, 2026 | 70 ms |
| May 30, 2026 | 70 ms |
| Jun 6, 2026 | 71 ms |
| Jun 13, 2026 | 71 ms |
| Jun 20, 2026 | 72 ms |
| Jun 27, 2026 | 73 ms |
| Jul 4, 2026 | 72 ms |
| Jul 11, 2026 | 72 ms |
| Jul 18, 2026 | 77 ms |
| Jul 25, 2026 | 78 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 75 ms |
| Aug 22, 2026 | 78 ms |
| Aug 29, 2026 | 72 ms |
| Sep 5, 2026 | 75 ms |
| Sep 12, 2026 | 77 ms |
| Sep 19, 2026 | 76 ms |
| Sep 26, 2026 | 77 ms |
| Oct 3, 2026 | 77 ms |
| Oct 10, 2026 | 77 ms |
| Oct 17, 2026 | 76 ms |
| Oct 24, 2026 | 76 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.3 s
Speed
Reduce unused JavaScript
3.6 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Google CDN adds 1.3 s
1.3 sGoogle CDN costs a phone 1.3 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 21
21/100Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.6 s
A phone's processor spends 7.6 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.6 MB and 2.5 s of main-thread time.
Use efficient cache lifetimes
450 ms · 1.0 MB16 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
Google Tag Manager adds 555 ms
555 msGoogle Tag Manager costs a phone 555 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
500 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 432 ms. During a long task the page ignores taps.
Reduce unused CSS
127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
73 KiB2 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
64 KiBPolyfills for old browsers add 64 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 72 ms
72 msYour server sent the HTML in 72 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.3 s
3.3 sReal visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 6.6 s
6.6 sThe first text or image appears after 6.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 3.1 s
3.1 sScripts block taps and scrolling for 3.1 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 20.0 s
20.0 sThe page becomes fully interactive after 20.0 s. Good is under 3.8 s.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.6 s
6.6 sYour largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mark’s Commercial supplies thousands of businesses across C…”. Most of its time is element render delay (4.4 s).
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.172
0.172The layout shifts by 0.172 while loading, so content jumps under the reader's thumb. Good is under 0.1.
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 70 ms to 76 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 69 ms
69 msReal visitors wait 69 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 3.1 MB in 44 requests
3.1 MBYour homepage downloads 3.1 MB in 44 requests on a phone: scripts 2.2 MB (13), other files 355 KiB (10) and stylesheets 208 KiB (5). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
68 KiB1 image is downloaded at several times the size a phone draws it, for example MC-LC Grey_Orange Stacked.png at 1,200 px wide, shown at 55 px. Resized copies would save about 68 KiB.
1 image in older formats
1 image (69 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (26 elements)
All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (10 elements)
Headings should not be empty: 10 elements on the page fail this check, rated minor by axe-core.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
25 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 25 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (17 characters)
Your title is only 17 characters: “Mark's Commercial”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (38 characters)
Your meta description is only 38 characters: “Mark's Commercial, Where Safety Works.”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.markscommercial.com/sitemap.xml, so Google discovers your pages only by following links.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
37 internal links, 15 external
The homepage links to 37 pages on markscommercial.com and 15 external pages.
2 checks passed
Canonical URL set
The canonical URL is https://www.markscommercial.com/en-ca/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.markscommercial.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (257 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages share a title
https://www.markscommercial.com/en-ca, https://www.markscommercial.com/en-ca/home and https://www.markscommercial.com/fr-ca/home all use the title “Mark's Commercial”. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages without a meta description
https://www.markscommercial.com/en-ca/help, https://www.markscommercial.com/en-ca/product-catalogue, https://www.markscommercial.com/en-ca/who-we-are, https://www.markscommercial.com/en-ca/partner-brands, https://www.markscommercial.com/en-ca/embellishment-solutions and https://www.markscommercial.com/en-ca/ecommerce and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.markscommercial.com/en-ca/home and https://www.markscommercial.com/fr-ca/home use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.markscommercial.com/en-ca/home, whose canonical is https://www.markscommercial.com/en-ca. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
6 pages without an H1
https://www.markscommercial.com/en-ca/home, https://www.markscommercial.com/fr-ca/home, https://www.markscommercial.com/en-ca/help, https://www.markscommercial.com/en-ca/digital-voucher, https://www.markscommercial.com/en-ca/vizlite-hm and https://www.markscommercial.com/en-ca/antislip-hm have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://www.markscommercial.com/en-ca/product-catalogue and https://www.markscommercial.com/en-ca/partner-brands have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 210 words
The homepage has only about 210 words of visible text; thin pages give Google and first-time buyers little to go on.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact Us” and “Learn More”.
1 short form
A short form (3 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at markscommercial.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on markscommercial.com, including 21 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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