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markusraub.ch website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 84 checks
This review found 33 issues worth fixing on markusraub.ch, 11 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.3 s · 2.7 MB90 files are served with short cache lifetimes, so returning visitors download them again (2.7 MB).
Render-blocking requests
2.6 s55 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
Reduce unused JavaScript
510 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 510 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (elfsightcdn.com, Google CDN and Google Tag Manager and others), adding 2.6 MB and 1.4 s of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
elfsightcdn.com adds 567 ms
567 mselfsightcdn.com costs a phone 567 ms of main-thread work and 958 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
491 KiB9 images could be 491 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google CDN adds 268 ms
268 msGoogle CDN costs a phone 268 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 341 ms. During a long task the page ignores taps.
Google Tag Manager adds 242 ms
242 msGoogle Tag Manager costs a phone 242 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Reduce unused CSS
60 ms · 68 KiBAbout 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.
Legacy JavaScript
44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need.
Minify JavaScript
25 KiB25 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 99 ms
99 msYour server sent the HTML in 99 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.8 s
22.8 sThe page becomes fully interactive after 22.8 s. Good is under 3.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 567 ms
567 msScripts block taps and scrolling for 567 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 3.7 s
3.7 sYour largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Fotograf zu sein, bedeutet mir sehr viel. Es ist gelebte Le…”. Most of its time is element render delay (5.1 s).
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
13 images without width and height
13 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.056
0.056The layout barely moves while loading (CLS 0.056, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 115 requests
4.1 MBYour homepage downloads 4.1 MB in 115 requests on a phone: scripts 2.6 MB (44), images 1.2 MB (20) and fonts 180 KiB (6). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (585 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (332 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
43 text elements with low contrast
43 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
7 links inside paragraphs rely on colour alone to stand out.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
27 internal links, 36 external
The homepage links to 27 pages on markusraub.ch and 36 external pages.
8 checks passed
Meta description: 70 characters
Your meta description is 70 characters: “Fotograf zu sein, bedeutet mir sehr viel. Es ist gelebte Leidenschaft.”.
One H1 headline
Your main headline reads: “Fotograf”.
Title: 31 characters
Your title is a healthy 31 characters: “Fotograf - Fotograf Markus Raub”.
Canonical URL set
The canonical URL is https://markusraub.ch/.
Structured data in place
Structured data found: AboutPage, ImageObject, LocalBusiness, Organization and Place.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://markusraub.ch/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://markusraub.ch/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (623 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
https://markusraub.ch/datenschutzerklaerung and https://markusraub.ch/impressum-2 have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://markusraub.ch/fotoshooting-familienshooting-paarshooting and https://markusraub.ch/fotoshooting-familienshooting-paarshooting/dein-fotoshooting use the same meta description. A description written for each page earns more clicks.
10 pages slow to respond
https://markusraub.ch/fotograf-markus-raub, https://markusraub.ch/eventfotograf-geburtstagsfotograf-familienfeier-fotograf, https://markusraub.ch/fotoshooting-familienshooting-paarshooting, https://markusraub.ch/passfoto-visafoto-id-foto, https://markusraub.ch/babybauch-shooting-fotograf and https://markusraub.ch/baby-newborn-shooting-rheinfelden-basel and 4 others took over 3 s to send their HTML from our server.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
17 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 579 words of copy
The homepage carries about 579 words of visible text.
7 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 5 phone links and 3 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at markusraub.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Hetzner
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on markusraub.ch, including 17 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.