Website review, no card needed
marlenespetshop.com website review
Visit site (opens in a new tab)Reviewed 9 November 202618 issues · 71 checks
This review found 18 issues worth fixing on marlenespetshop.com, 5 of them high impact, across 71 checks. The most urgent: 1 linked page is broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,029 of 94,355 reviewed websitesbeats 95%
- #1,497 of 50,625 online storesbeats 95%
- #1,450 of 45,758 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 146 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 167 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 177 ms |
| Jul 4, 2026 | 178 ms |
| Jul 11, 2026 | 180 ms |
| Jul 18, 2026 | 186 ms |
| Jul 25, 2026 | 188 ms |
| Aug 1, 2026 | 191 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 183 ms |
| Aug 29, 2026 | 178 ms |
| Sep 5, 2026 | 175 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 177 ms |
| Sep 26, 2026 | 167 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 160 ms |
| Oct 24, 2026 | 163 ms |
| Oct 31, 2026 | 166 ms |
| Nov 7, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
3,713 HTML elements
The page has 3,713 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
253 KiB5 images could be 253 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
6 third-party services on the page
6 third-party services load with your homepage (Clarity, Klaviyo and Shopify and others), adding 404 KiB and 260 ms of main-thread time.
Render-blocking requests
200 ms23 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Legacy JavaScript
50 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Use efficient cache lifetimes
50 ms · 18 KiB4 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 869 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.1 s
8.1 sYour largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 8.2 s
8.2 sThe page becomes fully interactive after 8.2 s. Good is under 3.8 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 379 ms
379 msReal visitors wait 379 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.4 MB in 362 requests
2.4 MBYour homepage downloads 2.4 MB in 362 requests on a phone: other files 1.4 MB (242), images 404 KiB (11) and scripts 393 KiB (73). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
landing-mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.7 g of CO₂ per visit
0.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Built for how cats really play”). One clear main headline is easier for people and search engines.
32 internal links, 8 external
The homepage links to 32 pages on marlenespetshop.com and 8 external pages.
7 checks passed
Meta description: 99 characters
Your meta description is 99 characters: “Cat parents first, designers second. We built what our cats needed but couldn’t find anywhere else.”.
Title: 60 characters
Your title is a healthy 60 characters: “Marlene's Pet Shop: Premium Products for Your Little Friends”.
Canonical URL set
The canonical URL is https://marlenespetshop.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://marlenespetshop.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,575 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://marlenespetshop.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://marlenespetshop.com/customer_authentication/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.
8 pages without a meta description
https://marlenespetshop.com/collections/marlenes-top-picks-2026, https://marlenespetshop.com/pages/contact, https://marlenespetshop.com/pages/track-package, https://marlenespetshop.com/pages/manage-subscription, https://marlenespetshop.com/policies/terms-of-service and https://marlenespetshop.com/policies/shipping-policy and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://marlenespetshop.com/pages/track-package has no <h1> headline, so visitors and search engines get no clear main topic.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
2 checks passed
Tap targets are thumb-sized
18 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
About 264 words of copy
The homepage carries about 264 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BUY 1 GET 1 FREE”.
2 calls to action
The homepage has 2 calls to action, for example “BUY 1 GET 1 FREE” and “Marlene's Pet Shop”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marlenespetshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Applovin Shop Integration
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on marlenespetshop.com, including 7 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.