markwilliams.com website review

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 700 ms.

17 images could be 410 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 third-party services load with your homepage (Shopify, omnisnippet1.com and shgcdn3.com and others), adding 333 KiB and 156 ms of main-thread time.

14 KiB could be saved by minifying JavaScript.

8 files are served with short cache lifetimes, so returning visitors download them again (151 KiB).

About 83 KiB of JavaScript is downloaded but never used on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image is downloaded at several times the size a phone draws it, for example 71250_2.600_7c9dc1d5-66a7-43b4-869f-27e77d97d8ae.webp at 575 px wide, shown at 95 px. Resized copies would save about 42 KiB.

1 image (55 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 35.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Your meta description is 288 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 162 pages on markwilliams.com and 4 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://markwilliams.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://markwilliams.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://markwilliams.com/customer_authentication/redirect, https://markwilliams.com/pages/gov-x-military-and-first-responder-discounts, https://markwilliams.com/collections/in-stock-driveshafts and https://markwilliams.com/collections/discounted-in-stock-axles have no meta description, so Google writes the search snippet from whatever text it finds.

https://markwilliams.com/customer_authentication/redirect, https://markwilliams.com/pages/contact, https://markwilliams.com/pages/supra, https://markwilliams.com/collections/in-stock-driveshafts and https://markwilliams.com/collections/discounted-in-stock-axles have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 698 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.