maximcrane.com website review

49 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

The page has 3,021 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

7 images could be 134 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

A phone's processor spends 2.1 s on main-thread work while loading, 824 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 150 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 209 KiB of JavaScript is downloaded but never used on this page.

5 third-party services load with your homepage (FontAwesome CDN, redstitchdigital.com and chatsupport.co and others), adding 413 KiB and 147 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “TOWERING AMBITION? WE HAVE A CRANE FOR THAT. We offer one o…”. Most of its time is resource load delay (4.4 s).

Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 115 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 140 requests on a phone: images 940 KiB (25), scripts 785 KiB (48) and fonts 508 KiB (13). Under 2 MB keeps phones on slow connections fast.

8 images further down the page (414 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h5, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 259 pages on maximcrane.com and 26 external pages.

There is no https://www.maximcrane.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and https://www.maximcrane.com/crane-rental all use the title “Crane Rental | Maxim Crane Works”. Search engines can't tell which page to show for a search, so each competes with the others.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.maximcrane.com/rental-inquiry, whose canonical is https://www.maximcrane.com/get-a-quote. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.maximcrane.com/resources has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.maximcrane.com/resources, https://www.maximcrane.com/case-study, https://www.maximcrane.com/crane-rental, https://www.maximcrane.com/rental-inquiry, https://www.maximcrane.com/all-terrain-crane-rentals and https://www.maximcrane.com/boom-truck-rentals and 1 other took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 7 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

Your longest form asks for 42 fields (5 required). Every extra field lowers completion.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 814 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.