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maximinc.com website review
Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 81 checks
This review found 33 issues worth fixing on maximinc.com, 13 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 71 ms |
| May 16, 2026 | 72 ms |
| May 23, 2026 | 74 ms |
| May 30, 2026 | 72 ms |
| Jun 6, 2026 | 71 ms |
| Jun 13, 2026 | 71 ms |
| Jun 20, 2026 | 74 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 79 ms |
| Jul 18, 2026 | 78 ms |
| Jul 25, 2026 | 78 ms |
| Aug 1, 2026 | 78 ms |
| Aug 8, 2026 | 78 ms |
| Aug 15, 2026 | 81 ms |
| Aug 22, 2026 | 87 ms |
| Aug 29, 2026 | 89 ms |
| Sep 5, 2026 | 95 ms |
| Sep 12, 2026 | 96 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 98 ms |
| Oct 3, 2026 | 102 ms |
| Oct 10, 2026 | 98 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
10.2 s · 4.5 MB51 files are served with short cache lifetimes, so returning visitors download them again (4.5 MB).
Improve image delivery
9.3 s · 2.8 MB18 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.3 s faster on a phone.
Render-blocking requests
1.1 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 44
44/100Your mobile performance score is 44 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and reddit and others), adding 907 KiB and 818 ms of main-thread time.
Google Tag Manager adds 384 ms
384 msGoogle Tag Manager costs a phone 384 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 311 ms. During a long task the page ignores taps.
Reduce unused JavaScript
150 ms · 204 KiBAbout 204 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
200 ms · 53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Reduce unused CSS
150 ms · 33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 792 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.1 s
18.1 sYour largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “see truck inventory”.
Time to Interactive: 19.3 s
19.3 sThe page becomes fully interactive after 19.3 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.92
0.92The layout shifts by 0.92 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 46% slower for real visitors
+46%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 71 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 262 ms
262 msScripts block taps and scrolling for 262 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 126 ms
126 msReal visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 785 ms
785 msReal visitors wait 785 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.3 s
2.3 sVisually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.
Images and page weight
Page weight: 6.2 MB in 103 requests
6.2 MBYour homepage downloads 6.2 MB in 103 requests on a phone: images 5.2 MB (37), scripts 906 KiB (31) and stylesheets 44 KiB (5). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
telematics-manager-your-fleet-in-real-time-80679.jpg weighs 509 KiB. On a phone connection a single image that size takes seconds.
18 images in older formats
18 images (5.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
9 images below the first screen load straight away
9 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images far larger than shown
349 KiB4 images are downloaded at several times the size a phone draws them, for example remembering-found-doug-harvey-80676.jpg at 1,800 px wide, shown at 373 px. Resized copies would save about 349 KiB.
About 1.7 g of CO₂ per visit
1.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
18 images without alt text
18 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (26 elements)
All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Heavy-Duty Semi Trucks, Trailers & Parts for Sale | Maxim Truck & Trailer”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.maximinc.com/uploads/sitemap.gz, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
216 internal links, 10 external
The homepage links to 216 pages on maximinc.com and 10 external pages.
5 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Maxim Truck & Trailer is a Canadian retailer of new and used trucks and trailers. Contact us to buy or lease a semi-tru…”.
One H1 headline
Your main headline reads: “Find Semi Trucks, Trailers, and Parts for Sale”.
Canonical URL set
The canonical URL is https://www.maximinc.com/.
Structured data in place
Structured data found: Corporation.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,094 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without an H1
/trucks-search and /trailers-search have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 152 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 253 words of copy
The homepage carries about 253 words of visible text.
4 checks passed
9 calls to action
The homepage has 9 calls to action, for example “CONTACT”, “Request Service Appt” and “Body Shop”.
4 short forms
4 short forms (4 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maximinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2012.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on maximinc.com, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.