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maximinc.com website review

Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 81 checks

This review found 33 issues worth fixing on maximinc.com, 13 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.4 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
110 ms66 msMay 9Oct 24105 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202671 ms
May 16, 202672 ms
May 23, 202674 ms
May 30, 202672 ms
Jun 6, 202671 ms
Jun 13, 202671 ms
Jun 20, 202674 ms
Jun 27, 202678 ms
Jul 4, 202679 ms
Jul 11, 202679 ms
Jul 18, 202678 ms
Jul 25, 202678 ms
Aug 1, 202678 ms
Aug 8, 202678 ms
Aug 15, 202681 ms
Aug 22, 202687 ms
Aug 29, 202689 ms
Sep 5, 202695 ms
Sep 12, 202696 ms
Sep 19, 202695 ms
Sep 26, 202698 ms
Oct 3, 2026102 ms
Oct 10, 202698 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maximinc.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maximinc.com at 0.4 s0.4 s
  2. maximinc.com at 0.8 s0.8 s
  3. maximinc.com at 1.1 s1.1 s
  4. maximinc.com at 1.5 s1.5 s
  5. maximinc.com at 1.9 s1.9 s
  6. maximinc.com at 2.3 s2.3 s
  7. maximinc.com at 2.6 s2.6 s
  8. maximinc.com at 3.0 s3.0 s

Speed

7 to fix44
  • Use efficient cache lifetimes

    10.2 s · 4.5 MB

    51 files are served with short cache lifetimes, so returning visitors download them again (4.5 MB).

  • Improve image delivery

    9.3 s · 2.8 MB

    18 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.3 s faster on a phone.

  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and reddit and others), adding 907 KiB and 818 ms of main-thread time.

  • Google Tag Manager adds 384 ms

    384 ms

    Google Tag Manager costs a phone 384 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 311 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    150 ms · 204 KiB

    About 204 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    200 ms · 53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 792 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 18.1 s

    18.1 s

    Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “see truck inventory”.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.92

    0.92

    The layout shifts by 0.92 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 46% slower for real visitors

    +46%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 71 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 262 ms

    262 ms

    Scripts block taps and scrolling for 262 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 126 ms

    126 ms

    Real visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 785 ms

    785 ms

    Real visitors wait 785 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.3 s

    2.3 s

    Visually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

5 to fix28
  • Page weight: 6.2 MB in 103 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 103 requests on a phone: images 5.2 MB (37), scripts 906 KiB (31) and stylesheets 44 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    telematics-manager-your-fleet-in-real-time-80679.jpg weighs 509 KiB. On a phone connection a single image that size takes seconds.

  • 18 images in older formats

    18 images (5.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    349 KiB

    4 images are downloaded at several times the size a phone draws them, for example remembering-found-doug-harvey-80676.jpg at 1,800 px wide, shown at 373 px. Resized copies would save about 349 KiB.

  • About 1.7 g of CO₂ per visit

    1.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8291
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (26 elements)

    All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “Heavy-Duty Semi Trucks, Trailers & Parts for Sale | Maxim Truck & Trailer”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.maximinc.com/uploads/sitemap.gz, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 216 internal links, 10 external

    The homepage links to 216 pages on maximinc.com and 10 external pages.

5 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Maxim Truck & Trailer is a Canadian retailer of new and used trucks and trailers. Contact us to buy or lease a semi-tru…”.

  • One H1 headline

    Your main headline reads: “Find Semi Trucks, Trailers, and Parts for Sale”.

  • Canonical URL set

    The canonical URL is https://www.maximinc.com/.

  • Structured data in place

    Structured data found: Corporation.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,094 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    /trucks-search and /trailers-search have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 152 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 small tap targets

    6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 253 words of copy

    The homepage carries about 253 words of visible text.

4 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “CONTACT”, “Request Service Appt” and “Body Shop”.

  • 4 short forms

    4 short forms (4 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maximinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2012.

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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