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maxpreps.com website review

Visit site (opens in a new tab)Reviewed 12 October 202636 issues · 82 checks

This review found 36 issues worth fixing on maxpreps.com, 11 of them high impact, across 82 checks. The most urgent: main-thread work: 10.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.6 sApr 18Oct 31.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.1 s
Apr 25, 20262.1 s
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.1 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
201 ms115 msApr 18Oct 3147 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026142 ms
Apr 25, 2026145 ms
May 2, 2026145 ms
May 9, 2026143 ms
May 16, 2026138 ms
May 23, 2026134 ms
May 30, 2026129 ms
Jun 6, 2026126 ms
Jun 13, 2026125 ms
Jun 20, 2026129 ms
Jun 27, 2026138 ms
Jul 4, 2026157 ms
Jul 11, 2026185 ms
Jul 18, 2026188 ms
Jul 25, 2026186 ms
Aug 1, 2026188 ms
Aug 8, 2026191 ms
Aug 15, 2026189 ms
Aug 22, 2026178 ms
Aug 29, 2026169 ms
Sep 5, 2026161 ms
Sep 12, 2026156 ms
Sep 19, 2026153 ms
Sep 26, 2026149 ms
Oct 3, 2026147 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maxpreps.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maxpreps.com at 0.9 s0.9 s
  2. maxpreps.com at 1.9 s1.9 s
  3. maxpreps.com at 2.8 s2.8 s
  4. maxpreps.com at 3.8 s3.8 s
  5. maxpreps.com at 4.7 s4.7 s
  6. maxpreps.com at 5.7 s5.7 s
  7. maxpreps.com at 6.6 s6.6 s
  8. maxpreps.com at 7.6 s7.6 s

Speed

10 to fix43
  • Main-thread work: 10.5 s

    A phone's processor spends 10.5 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (maxpreps.io, ex.co and Rubicon Project and others), adding 2.6 MB and 2.6 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 952 KiB

    152 files are served with short cache lifetimes, so returning visitors download them again (952 KiB).

  • maxpreps.io adds 903 ms

    903 ms

    maxpreps.io costs a phone 903 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    300 ms · 677 KiB

    About 677 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • ex.co adds 341 ms

    341 ms

    ex.co costs a phone 341 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.

  • Rubicon Project adds 325 ms

    325 ms

    Rubicon Project costs a phone 325 ms of main-thread work and 151 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 264 ms

    264 ms

    Google/Doubleclick Ads costs a phone 264 ms of main-thread work and 398 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    150 ms · 5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 50.4 s

    50.4 s

    The page becomes fully interactive after 50.4 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “High School Sports”.

  • Real-user INP: 228 ms

    228 ms

    Real visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 142 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 428 ms

    428 ms

    Real visitors wait 428 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 4.0 MB in 1,211 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 1,211 requests on a phone: scripts 2.8 MB (160), other files 549 KiB (490) and images 311 KiB (392). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9390
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (33 elements)

    All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • Meta description is long (239 characters)

    Your meta description is 239 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 307 internal links, 27 external

    The homepage links to 307 pages on maxpreps.com and 27 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “High School Sports”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “High School Sports - Schedules, Scores, Rankings | MaxPreps”.

  • Canonical URL set

    The canonical URL is https://www.maxpreps.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maxpreps.com/Index-Sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (797 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /list/schedules_scores_redirect.aspx, whose canonical is /ny/dma/new-york/football/scores?dmaid=5986fd29-134e-433c-915b-8a8c8d15f9a1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /photography/browse-galleries, /video/channel/football and /baseball have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 35 third-party cookies

    35 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 9 small tap targets

    9 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://01.cdn.mediatradecraft.com/maxpreps/main/main.css' from origin 'https://www.maxpre…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 452 words of copy

    The homepage carries about 452 words of visible text.

1 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Record Book” and “Subscribe”.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Google Ads and The Trade Desk (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maxpreps.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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