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maxroll.gg website review

Visit site (opens in a new tab)Reviewed 11 October 202638 issues · 88 checks

This review found 38 issues worth fixing on maxroll.gg, 16 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sApr 18Oct 31.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.4 s
Apr 25, 20261.4 s
May 2, 20261.3 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
230 ms162 msApr 18Oct 3170 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026188 ms
Apr 25, 2026187 ms
May 2, 2026174 ms
May 9, 2026181 ms
May 16, 2026188 ms
May 23, 2026196 ms
May 30, 2026210 ms
Jun 6, 2026220 ms
Jun 13, 2026222 ms
Jun 20, 2026218 ms
Jun 27, 2026212 ms
Jul 4, 2026186 ms
Jul 11, 2026177 ms
Jul 18, 2026173 ms
Jul 25, 2026174 ms
Aug 1, 2026180 ms
Aug 8, 2026183 ms
Aug 15, 2026186 ms
Aug 22, 2026187 ms
Aug 29, 2026186 ms
Sep 5, 2026184 ms
Sep 12, 2026183 ms
Sep 19, 2026170 ms
Sep 26, 2026170 ms
Oct 3, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maxroll.gg (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maxroll.gg at 1.4 s1.4 s
  2. maxroll.gg at 2.8 s2.8 s
  3. maxroll.gg at 4.1 s4.1 s
  4. maxroll.gg at 5.5 s5.5 s
  5. maxroll.gg at 6.9 s6.9 s
  6. maxroll.gg at 8.3 s8.3 s
  7. maxroll.gg at 9.7 s9.7 s
  8. maxroll.gg at 11.0 s11.0 s

Speed

13 to fix39
  • Reduce unused JavaScript

    16.6 s · 4.9 MB

    About 4.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 16.6 s faster on a phone.

  • Render-blocking requests

    8.0 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.0 s.

  • Improve image delivery

    1.4 s · 1.2 MB

    23 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Main-thread work: 12.5 s

    A phone's processor spends 12.5 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39 (desktop: 28). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (primis.tech, confiant-integrations.net and Google/Doubleclick Ads and others), adding 6.8 MB and 3.1 s of main-thread time.

  • Use efficient cache lifetimes

    1.7 MB

    98 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 996 ms. During a long task the page ignores taps.

  • Google/Doubleclick Ads adds 475 ms

    475 ms

    Google/Doubleclick Ads costs a phone 475 ms of main-thread work and 3.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • primis.tech adds 637 ms

    637 ms

    primis.tech costs a phone 637 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • confiant-integrations.net adds 586 ms

    586 ms

    confiant-integrations.net costs a phone 586 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Other Google APIs/SDKs adds 398 ms

    398 ms

    Other Google APIs/SDKs costs a phone 398 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ziffstatic.com adds 385 ms

    385 ms

    ziffstatic.com costs a phone 385 ms of main-thread work and 570 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 54.9 s

    54.9 s

    The first text or image appears after 54.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 62.9 s

    62.9 s

    Your largest element takes 62.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 54.9 s

    54.9 s

    Visually, the page fills in at 54.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 86.6 s

    86.6 s

    The page becomes fully interactive after 86.6 s. Good is under 3.8 s.

  • Total Blocking Time: 550 ms

    550 ms

    Scripts block taps and scrolling for 550 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 188 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 306 ms

    306 ms

    Real visitors wait 306 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.085

    0.085

    The layout barely moves while loading (CLS 0.085, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 20.4 MB in 1,025 requests

    20.4 MB

    Your homepage downloads 20.4 MB in 1,025 requests on a phone: scripts 12.6 MB (182), media 3.4 MB (2) and images 2.2 MB (283). Under 2 MB keeps phones on slow connections fast.

  • 14 images below the first screen load straight away

    14 images further down the page (337 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    29 KiB

    1 image is downloaded at several times the size a phone draws it, for example le-rage-of-the-frostborn.webp at 560 px wide, shown at 135 px. Resized copies would save about 29 KiB.

  • About 5.8 g of CO₂ per visit

    5.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.77 g of CO₂e: 692.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 9291
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 30 text elements with low contrast

    30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9290
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 65 internal links, 6 external

    The homepage links to 65 pages on maxroll.gg and 6 external pages.

7 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Maxroll - News, Resources, Character Planners & Build Guides for Diablo 4, Diablo 3, Diablo 2, Lost Ark, Path of Exile …”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Maxroll - News, Guides & Tools for Diablo 4, Lost Ark, PoE & more”.

  • Canonical URL set

    The canonical URL is https://maxroll.gg/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://maxroll.gg/sitemap.xml.

AI search readiness

1 to fix65
  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 4 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed
  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,506 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    / and /contact-us all use the title “Maxroll - News, Guides & Tools for Diablo 4, Lost Ark, PoE & more”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages without an H1

    /last-epoch, /d2, /borderlands-4, /wow, /clair-obscur-expedition-33 and /d3 and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5088
  • 35 third-party cookies

    35 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.ziffstatic.com/pg/maxroll.css' from origin 'https://maxroll.gg' has been block…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    26 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 451 words of copy

    The homepage carries about 451 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Subscribe” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and Cloudflare Web Analytics.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maxroll.gg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Remix
Analytics
Google Analytics | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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