Website review, no card needed

maxservice.cl logo

maxservice.cl website review

Visit site (opens in a new tab)Reviewed 23 October 202649 issues · 87 checks

This review found 49 issues worth fixing on maxservice.cl, 19 of them high impact, across 87 checks. The most urgent: document request latency. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.4 sMay 2Oct 174.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.6 s
May 9, 20263.5 s
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.7 s
Jun 20, 20263.7 s
Jun 27, 20263.8 s
Jul 4, 20263.9 s
Jul 11, 20263.9 s
Jul 18, 20264.0 s
Jul 25, 20264.0 s
Aug 1, 20264.0 s
Aug 8, 20264.0 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20264.0 s
Sep 5, 20264.0 s
Sep 12, 20264.0 s
Sep 19, 20264.1 s
Sep 26, 20264.1 s
Oct 3, 20264.2 s
Oct 10, 20264.2 s
Oct 17, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
301 ms207 msMay 2Oct 17236 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026290 ms
May 9, 2026283 ms
May 16, 2026276 ms
May 23, 2026273 ms
May 30, 2026255 ms
Jun 6, 2026232 ms
Jun 13, 2026221 ms
Jun 20, 2026219 ms
Jun 27, 2026221 ms
Jul 4, 2026226 ms
Jul 11, 2026235 ms
Jul 18, 2026230 ms
Jul 25, 2026233 ms
Aug 1, 2026228 ms
Aug 8, 2026220 ms
Aug 15, 2026219 ms
Aug 22, 2026218 ms
Aug 29, 2026231 ms
Sep 5, 2026250 ms
Sep 12, 2026268 ms
Sep 19, 2026275 ms
Sep 26, 2026270 ms
Oct 3, 2026264 ms
Oct 10, 2026239 ms
Oct 17, 2026236 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maxservice.cl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maxservice.cl at 0.7 s0.7 s
  2. maxservice.cl at 1.3 s1.3 s
  3. maxservice.cl at 2.0 s2.0 s
  4. maxservice.cl at 2.7 s2.7 s
  5. maxservice.cl at 3.3 s3.3 s
  6. maxservice.cl at 4.0 s4.0 s
  7. maxservice.cl at 4.7 s4.7 s
  8. maxservice.cl at 5.3 s5.3 s

Speed

13 to fix46
  • Document request latency

    2.4 s

    The HTML itself could arrive about 2.4 s sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    2.3 s

    Reduce initial server response time. Google estimates savings of 2.3 s on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Server response: 2.4 s

    2.4 s

    Your server takes 2.4 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Facebook and others), adding 2.8 MB and 1.3 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 659 KiB

    About 659 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • vtexassets.com adds 692 ms

    692 ms

    vtexassets.com costs a phone 692 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 427 KiB

    45 files are served with short cache lifetimes, so returning visitors download them again (427 KiB).

  • Improve image delivery

    300 ms · 138 KiB

    6 images could be 138 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 317 ms

    317 ms

    Google Tag Manager costs a phone 317 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.

  • Minify JavaScript

    26 KiB

    26 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 21.4 s

    21.4 s

    The page becomes fully interactive after 21.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.4 s

    8.4 s

    Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 429 ms

    429 ms

    Real visitors wait 429 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.184

    0.184

    The layout shifts by 0.184 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 240 ms

    240 ms

    Scripts block taps and scrolling for 240 ms in total while the page loads. Good is under 200 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.6 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 290 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 181 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 181 requests on a phone: scripts 2.0 MB (64), images 457 KiB (45) and HTML 332 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 6 images below the first screen load straight away

    6 images further down the page (265 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (77 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8488
  • 41 text elements with low contrast

    41 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 27 tap targets too small

    27 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA commands must have an accessible name (3 elements)

    ARIA commands must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 99 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 113 internal links, 1 external

    The homepage links to 113 pages on maxservice.cl and 1 external page.

6 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “En Max Service encuentra zapatos de seguridad, cascos, guantes e implementos de protección personal EPP, al mejor preci…”.

  • One H1 headline

    Your main headline reads: “Max Service, Calzado de seguridad, Ropa Industrial y Protecciones”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Max Service - Innovación, Seguridad y Experiencia”.

  • Canonical URL set

    The canonical URL is https://www.maxservice.cl/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maxservice.cl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (554 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix67
  • 1 page without a title

    /calzado-de-seguridad/botas-de-seguridad has no <title>, so Google invents the link text in results.

  • 3 pages share a title

    /, /institucional/sucursales and /institucional/preguntas-frecuentes all use the title “Max Service - Innovación, Seguridad y Experiencia”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /calzado-de-seguridad/botas-de-seguridad has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /institucional/sucursales and /institucional/preguntas-frecuentes use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /calzado-de-seguridad/botas-de-seguridad has no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    /institucional/preguntas-frecuentes, /calzado-de-seguridad/botas-de-seguridad, /calzado-de-seguridad/botines-de-seguridad and /calzado-de-seguridad/zapatos-de-seguridad took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 10087
  • 17 small tap targets

    17 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 257 words of copy

    The homepage carries about 257 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maxservice.cl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 49 issues on maxservice.cl, including 26 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25