maylindstrom.com website review

The page has 3,102 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google CDN, convertflow.co and Shopify and others), adding 1.1 MB and 433 ms of main-thread time.

10 images could be 364 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

33 files are served with short cache lifetimes, so returning visitors download them again (438 KiB).

A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 283 KiB of JavaScript is downloaded but never used on this page.

convertflow.co costs a phone 70 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need.

About 33 KiB of CSS is downloaded but never applied on this page.

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

The page becomes fully interactive after 16.7 s. Good is under 3.8 s.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 42.3 MB in 363 requests on a phone: media 38.7 MB (6), scripts 1.3 MB (110) and other files 1.0 MB (183). Under 2 MB keeps phones on slow connections fast.

1 image (45 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 11.99 g of CO₂e: 1438.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 66 characters, so Google will cut it off around 60: “May Lindstrom Skin | 100% Natural Organic Skin Care. Freshly-Made.”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 100 pages on maylindstrom.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.maylindstrom.com/collections/shop-all and https://www.maylindstrom.com/collections/bundles all use the title “Shop The Collection – May Lindstrom Skin”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.maylindstrom.com/collections/shop-all and https://www.maylindstrom.com/collections/bundles use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.maylindstrom.com/collections/bundles, whose canonical is https://www.maylindstrom.com/collections/shop-all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=56292056&Ver=2&mid=a5582254-d3f4-4cfb-a57c-82edc55afaa0&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=May%20Lindstrom%20Skin%20%7C%20100%25%20Natural%20Organ.

15 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 512 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Microsoft Ads and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.