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mayorgacoffee.com website review

Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 83 checks

This review found 36 issues worth fixing on mayorgacoffee.com, 9 of them high impact, across 83 checks. The most urgent: page weight: 5.7 MB in 566 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
160 ms117 msMay 16Oct 31152 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026122 ms
May 23, 2026123 ms
May 30, 2026128 ms
Jun 6, 2026137 ms
Jun 13, 2026136 ms
Jun 20, 2026134 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026146 ms
Jul 18, 2026150 ms
Jul 25, 2026152 ms
Aug 1, 2026153 ms
Aug 8, 2026151 ms
Aug 15, 2026154 ms
Aug 22, 2026154 ms
Aug 29, 2026154 ms
Sep 5, 2026154 ms
Sep 12, 2026153 ms
Sep 19, 2026150 ms
Sep 26, 2026152 ms
Oct 3, 2026154 ms
Oct 10, 2026154 ms
Oct 17, 2026155 ms
Oct 24, 2026154 ms
Oct 31, 2026152 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mayorgacoffee.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mayorgacoffee.com at 1.0 s1.0 s
  2. mayorgacoffee.com at 2.0 s2.0 s
  3. mayorgacoffee.com at 3.0 s3.0 s
  4. mayorgacoffee.com at 3.9 s3.9 s
  5. mayorgacoffee.com at 4.9 s4.9 s
  6. mayorgacoffee.com at 5.9 s5.9 s
  7. mayorgacoffee.com at 6.9 s6.9 s
  8. mayorgacoffee.com at 7.9 s7.9 s

Speed

12 to fix66
  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    900 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, heatmap.com and Google Tag Manager and others), adding 2.4 MB and 1.1 s of main-thread time.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Use efficient cache lifetimes

    150 ms · 367 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (367 KiB).

  • Shopify adds 349 ms

    349 ms

    Shopify costs a phone 349 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • heatmap.com adds 333 ms

    333 ms

    heatmap.com costs a phone 333 ms of main-thread work and 93 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    262 KiB

    6 images could be 262 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,225 HTML elements

    The page has 2,225 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Tag Manager adds 160 ms

    160 ms

    Google Tag Manager costs a phone 160 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 116 ms

    116 ms

    Klaviyo costs a phone 116 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 38 KiB

    38 KiB could be saved by minifying JavaScript.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 11.2 s

    11.2 s

    Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Made for Cold Mornings”.

  • Time to Interactive: 27.4 s

    27.4 s

    The page becomes fully interactive after 27.4 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 398 ms

    398 ms

    Real visitors wait 398 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 117 ms

    117 ms

    Scripts block the page for only 117 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.055

    0.055

    The layout barely moves while loading (CLS 0.055, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.7 MB in 566 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 566 requests on a phone: scripts 2.4 MB (132), other files 1.9 MB (347) and images 1,017 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Fall_2_Website-Banner_Sep2026.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8394
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • Title is short (14 characters)

    Your title is only 14 characters: “Mayorga Coffee”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (181 characters)

    Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 154 internal links, 5 external

    The homepage links to 154 pages on mayorgacoffee.com and 5 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://mayorgacoffee.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://mayorgacoffee.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,429 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mayorgacoffee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://mayorgacoffee.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://mayorgacoffee.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://mayorgacoffee.com/collections/all, https://mayorgacoffee.com/customer_authentication/redirect, https://mayorgacoffee.com/policies/shipping-policy and https://mayorgacoffee.com/collections/best-selling have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://mayorgacoffee.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 7785
  • 16 small tap targets

    16 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 206 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 936 words of copy

    The homepage carries about 936 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe now & Save 10% on each order!” and “SHOP WINTER BLEND”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Subscribe now & Save 10% on each order!”, “Shop” and “Subscribe & Save”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mayorgacoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Pagefly Ai Page Builder · Yoast Seo · Gorgias Live Chat Helpdesk · Eg Auto Add To Cart · Microsoft Clarity · Yotpo Loyalty Rewards · Judge Me Reviews · Klaviyo Email Marketing Sms · Region Restrictions · Swym Wishlist Plus · Forms · Restockrocket · omegatheme.com · verifypass.com · nfcube.com · hextom.com · b-cdn.net · cloudfront.net · hubapi.com · rechargecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Rockville

Upkeep, stack, hiring and company data from programmable.info

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