mdlz.com website review

About 429 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Optanon and Google CDN and others), adding 1.1 MB and 447 ms of main-thread time.

Google Tag Manager costs a phone 289 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 196 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 233 KiB of CSS is downloaded but never applied on this page.

9 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (72 KiB).

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 538 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “man eating Ritz crackers”.

The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

8 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 584 ms to 575 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.8 MB in 61 requests on a phone: fonts 1,021 KiB (9), scripts 890 KiB (18) and other files 423 KiB (18). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example 260415_MDLZ_2025_SMR_Cover.jpg at 1,057 px wide, shown at 320 px. Resized copies would save about 18 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 228 pages on mdlz.com and 28 external pages.

There is no https://www.mondelezinternational.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.mondelezinternational.com/about-us, https://www.mondelezinternational.com/about-us/who-we-are, https://www.mondelezinternational.com/about-us/who-we-are/leading-the-future-of-snacking, https://www.mondelezinternational.com/about-us/who-we-are/our-strategy, https://www.mondelezinternational.com/about-us/who-we-are/our-values and https://www.mondelezinternational.com/about-us/who-we-are/our-history and 9 others have no <title>, so Google invents the link text in results.

https://www.mondelezinternational.com/about-us/our-way-of-doing-business/code-of-conduct, https://www.mondelezinternational.com/about-us/our-way-of-doing-business/corporate-responsibilities-guidelines and https://www.mondelezinternational.com/about-us/our-way-of-doing-business/supply-chain-expectations use the same meta description. A description written for each page earns more clicks.

https://www.mondelezinternational.com/about-us, https://www.mondelezinternational.com/about-us/who-we-are, https://www.mondelezinternational.com/about-us/who-we-are/leading-the-future-of-snacking, https://www.mondelezinternational.com/about-us/who-we-are/our-strategy, https://www.mondelezinternational.com/about-us/who-we-are/our-values and https://www.mondelezinternational.com/about-us/who-we-are/our-history and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 170 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use …”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 698 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.