mdnt45.com website review

10 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.6 s faster on a phone.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

About 29 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 third-party services load with your homepage (Cloudflare and Shopify), adding 12 KiB and 10 ms of main-thread time.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

4 KiB could be saved by minifying JavaScript.

Your largest element takes 14.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 13.8 MB in 34 requests on a phone: media 10.6 MB (1), images 2.9 MB (12) and scripts 154 KiB (9). Under 2 MB keeps phones on slow connections fast.

8937cf120fc0d6f05e668ba47af82fa1.gif weighs 1.8 MB. On a phone connection a single image that size takes seconds.

8 images are downloaded at several times the size a phone draws them, for example 8937cf120fc0d6f05e668ba47af82fa1.gif at 1,600 px wide, shown at 374 px. Resized copies would save about 1.4 MB.

8 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 3.93 g of CO₂e: 471.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

Your title is only 20 characters: “MDNT:45 | mdnt45.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

No XML sitemap at https://mdnt45.com/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to 82 pages on mdnt45.com and 5 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

Your homepage links to /collections/accessories/men's, which answers with an error. Visitors hit a dead end and search engines drop it.

/collections/mens-shirts-tops.html and /collections/shirts-tops-for-woman.html all use the title “SHIRTS & TOPS – MDNT:45 | mdnt45.com”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

/collections/mens-shirts-tops.html and /collections/shirts-tops-for-woman.html use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

28 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 93 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.