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medcel.com.br website review
Visit site (opens in a new tab)Reviewed 22 October 202645 issues · 93 checks
This review found 45 issues worth fixing on medcel.com.br, 20 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 5.9 s |
| May 9, 2026 | 5.8 s |
| May 16, 2026 | 5.6 s |
| May 23, 2026 | 5.2 s |
| May 30, 2026 | 4.5 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.8 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.7 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 5.0 s |
| Sep 12, 2026 | 5.5 s |
| Sep 19, 2026 | 5.7 s |
| Sep 26, 2026 | 5.7 s |
| Oct 3, 2026 | 5.7 s |
| Oct 10, 2026 | 5.7 s |
| Oct 17, 2026 | 5.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 416 ms |
| May 9, 2026 | 410 ms |
| May 16, 2026 | 366 ms |
| May 23, 2026 | 313 ms |
| May 30, 2026 | 238 ms |
| Jun 6, 2026 | 209 ms |
| Jun 13, 2026 | 203 ms |
| Jun 20, 2026 | 208 ms |
| Jun 27, 2026 | 215 ms |
| Jul 4, 2026 | 224 ms |
| Jul 11, 2026 | 248 ms |
| Jul 18, 2026 | 252 ms |
| Jul 25, 2026 | 247 ms |
| Aug 1, 2026 | 238 ms |
| Aug 8, 2026 | 231 ms |
| Aug 15, 2026 | 252 ms |
| Aug 22, 2026 | 270 ms |
| Aug 29, 2026 | 275 ms |
| Sep 5, 2026 | 295 ms |
| Sep 12, 2026 | 298 ms |
| Sep 19, 2026 | 308 ms |
| Sep 26, 2026 | 327 ms |
| Oct 3, 2026 | 338 ms |
| Oct 10, 2026 | 354 ms |
| Oct 17, 2026 | 358 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
5.9 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.9 s.
Reduce unused JavaScript
4.2 s · 661 KiBAbout 661 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Use efficient cache lifetimes
2.4 s · 699 KiB45 files are served with short cache lifetimes, so returning visitors download them again (699 KiB).
Improve image delivery
1.1 s · 270 KiB4 images could be 270 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,580 HTML elements
The page has 3,580 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, TikTok and Facebook and others), adding 2.0 MB and 1.3 s of main-thread time.
Google Tag Manager adds 534 ms
534 msGoogle Tag Manager costs a phone 534 ms of main-thread work and 545 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Facebook adds 197 ms
197 msFacebook costs a phone 197 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
website-files.com adds 141 ms
141 mswebsite-files.com costs a phone 141 ms of main-thread work and 419 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 103 KiBAbout 103 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.9 s
5.9 sReal visitors wait 5.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.88
0.88For real visitors the layout shifts by 0.88 (75th percentile). Good is under 0.1.
Real-user FCP: 4.8 s
4.8 sReal visitors see the first content after 4.8 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 8.8 s
8.8 sThe first text or image appears after 8.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 21.1 s
21.1 sYour largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.2 s
21.2 sThe page becomes fully interactive after 21.2 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Real-user INP: 405 ms
405 msReal visitors wait 405 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 436 ms
436 msScripts block taps and scrolling for 436 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.9 s to 5.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Tap response (INP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 416 ms to 358 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.09
0.09The layout barely moves while loading (CLS 0.09, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 145 requests
2.8 MBYour homepage downloads 2.8 MB in 145 requests on a phone: scripts 1.7 MB (56), images 446 KiB (17) and fonts 392 KiB (17). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
6ad635d6d4b358fa2bd9cfcb_Banner POP-UP - Mobile [900x900]-p- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
33 KiB1 image is downloaded at several times the size a phone draws it, for example maxresdefault.jpg at 1,280 px wide, shown at 358 px. Resized copies would save about 33 KiB.
3 images in older formats
3 images (241 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (110 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 94.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
4 dropdowns have no label.
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (2 elements)
Form elements should have a visible label: 2 elements on the page fail this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (112 elements)
All page content should be contained by landmarks: 112 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (6 characters)
Your title is only 6 characters: “Medcel”. Between 30 and 65 characters leaves room to say what you do and for whom.
6 H1 headlines
There are 6 <h1> headlines (“Cursos”, “Destaques” and “Série - Residência Médica”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
89 internal links, 37 external
The homepage links to 89 pages on medcel.com.br and 37 external pages.
4 checks passed
Meta description: 71 characters
Your meta description is 71 characters: “Estude a Qualquer Hora e Lugar- Prepare-se para a sua Residência Médica”.
Canonical URL set
The canonical URL is https://medcel.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://medcel.com.br/sitemap.xml.
AI search readiness
No llms.txt
There is no https://medcel.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (4,024 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 2 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
37 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 51 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
A 8-field form
Your longest form asks for 8 fields (8 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,147 words of copy
The homepage carries about 2,147 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at medcel.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on medcel.com.br, including 23 speed issues, 4 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.