Website review, no card needed
mellowmushroom.com website review
Visit site (opens in a new tab)Reviewed 3 November 202640 issues · 86 checks
This review found 40 issues worth fixing on mellowmushroom.com, 19 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 220 ms |
| May 23, 2026 | 220 ms |
| May 30, 2026 | 220 ms |
| Jun 6, 2026 | 221 ms |
| Jun 13, 2026 | 221 ms |
| Jun 20, 2026 | 221 ms |
| Jun 27, 2026 | 221 ms |
| Jul 4, 2026 | 221 ms |
| Jul 11, 2026 | 221 ms |
| Jul 18, 2026 | 224 ms |
| Jul 25, 2026 | 227 ms |
| Aug 1, 2026 | 229 ms |
| Aug 8, 2026 | 229 ms |
| Aug 15, 2026 | 230 ms |
| Aug 22, 2026 | 233 ms |
| Aug 29, 2026 | 235 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 237 ms |
| Sep 19, 2026 | 237 ms |
| Sep 26, 2026 | 237 ms |
| Oct 3, 2026 | 236 ms |
| Oct 10, 2026 | 235 ms |
| Oct 17, 2026 | 236 ms |
| Oct 24, 2026 | 234 ms |
| Oct 31, 2026 | 236 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.8 s
2.2 s
2.7 s
3.1 s
3.6 s
Speed
Reduce unused JavaScript
1.8 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.5 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
800 ms · 1.8 MB33 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hotjar and Google CDN and others), adding 1.4 MB and 949 ms of main-thread time.
Google Tag Manager adds 325 ms
325 msGoogle Tag Manager costs a phone 325 ms of main-thread work and 547 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 243 ms
243 msGoogle CDN costs a phone 243 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hotjar adds 278 ms
278 msHotjar costs a phone 278 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 50 KiBPolyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 26 KiB6 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).
Reduce unused CSS
72 KiBAbout 72 KiB of CSS is downloaded but never applied on this page.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 42 ms
42 msYour server sent the HTML in 42 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.47
0.47For real visitors the layout shifts by 0.47 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 10.4 s
10.4 sYour largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 28.7 s
28.7 sThe page becomes fully interactive after 28.7 s. Good is under 3.8 s.
Speed Index: 10.6 s
10.6 sVisually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 662 ms
662 msScripts block taps and scrolling for 662 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 213 ms
213 msReal visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 220 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 469 ms
469 msReal visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 13.0 MB in 184 requests
13.0 MBYour homepage downloads 13.0 MB in 184 requests on a phone: images 9.9 MB (116), scripts 2.4 MB (32) and other files 448 KiB (25). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
filters:format(webp):quality(90) weighs 596 KiB. On a phone connection a single image that size takes seconds.
12 images far larger than shown
802 KiB12 images are downloaded at several times the size a phone draws them, for example 353c82a3736a4256aec295ede7fab547.png at 800 px wide, shown at 162 px. Resized copies would save about 802 KiB.
About 3.7 g of CO₂ per visit
3.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.69 g of CO₂e: 442.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Interactive controls must not be nested (107 elements)
Interactive controls must not be nested: 107 elements on the page fail this check, rated serious by axe-core.
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (15 elements)
Alternative text of images should not be repeated as text: 15 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
11 internal links, 6 external
The homepage links to 11 pages on mellowmushroom.com and 6 external pages.
5 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Order Online for pizzas, wings and more or visit our restaurant and enjoy draft beer and cocktails. Vegan and Gluten Fr…”.
Title: 44 characters
Your title is a healthy 44 characters: “Mellow Mushroom | The Best Stone Baked Pizza”.
Canonical URL set
The canonical URL is https://www.mellowmushroom.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mellowmushroom.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
6%A phone browser shows 817 words, but the HTML your server sends has only 53. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://www.mellowmushroom.com/llms.txt (4 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/ and https://www.mellowmushroom.com/locations all use the title “Mellow Mushroom | The Best Stone Baked Pizza”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages share a meta description
https://www.mellowmushroom.com/order, https://www.mellowmushroom.com/shroomroom and https://www.mellowmushroom.com/privacy-policy use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://www.mellowmushroom.com/order, https://www.mellowmushroom.com/locations, https://www.mellowmushroom.com/beverages and https://www.mellowmushroom.com/catering have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages with very little text
https://www.mellowmushroom.com/order, https://www.mellowmushroom.com/careers, https://www.mellowmushroom.com/locations, https://www.mellowmushroom.com/food-philosophy, https://www.mellowmushroom.com/beverages and https://www.mellowmushroom.com/catering and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
9 internal pages checked
We fetched 9 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 9 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
113 small tap targets
113 of 260 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “uuidv4() is deprecated. Use v4() from the uuid module instead.”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 817 words of copy
The homepage carries about 817 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Order Now Select a Location” and “New! Vegetarian Apple Harvest Order Now”.
6 calls to action
The homepage has 6 calls to action, for example “Order Online”, “Order Catering” and “Shop Our Merch”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mellowmushroom.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Nuxt
- Analytics
- Google Tag Manager
- Hosting
- Netlify
Company
- Founded
- 1974
- Headquarters
- Atlanta
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on mellowmushroom.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.