merchantofpickleball.com website review

About 249 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

9 images could be 137 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

About 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 560 ms faster on a phone.

19 files are served with short cache lifetimes, so returning visitors download them again (122 KiB).

A phone's processor spends 2.2 s on main-thread work while loading, 985 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,020 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Key CDN and b-cdn.net and others), adding 494 KiB and 416 ms of main-thread time.

6 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

10 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 274 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

11 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 204 requests on a phone: other files 761 KiB (90), scripts 642 KiB (67) and fonts 515 KiB (5). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 46 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

5 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

There are 2 <h1> headlines (“Latest Arrivals” and “Featured Product”). One clear main headline is easier for people and search engines.

Structured data found (Organization, WebPage and WebSite) but with 3 problems, for example “Organization: logo is not an absolute URL ("//www.merchantofpickleball.com/cdn/shop/files/2023_sbra…”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 277 pages on merchantofpickleball.com and 2 external pages.

https://www.merchantofpickleball.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.merchantofpickleball.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.merchantofpickleball.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.merchantofpickleball.com/collections/pickleball-paddles, https://www.merchantofpickleball.com/collections/pickleball-paddles/head, https://www.merchantofpickleball.com/collections/pickleball-paddles/joola, https://www.merchantofpickleball.com/collections/pickleball-paddles/selkirk and https://www.merchantofpickleball.com/collections/pickleball-paddles/wilson use the same meta description. A description written for each page earns more clicks.

https://www.merchantofpickleball.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

26 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 142 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.