merchconnectioninc.com website review

8 files are served with short cache lifetimes, so returning visitors download them again (629 KiB).

About 441 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

route.com costs a phone 182 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (route.com, Google CDN and Facebook and others), adding 812 KiB and 351 ms of main-thread time.

7 images could be 225 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 29 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DEMON HUNTER”.

The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 63 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 192 requests on a phone: scripts 937 KiB (43), other files 808 KiB (113) and images 780 KiB (21). Under 2 MB keeps phones on slow connections fast.

3 images are downloaded at several times the size a phone draws them, for example home.slide-4_1200x.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 13 KiB.

1 image further down the page (31 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

7 tap targets are too small or too close together to hit reliably with a finger.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

7 form fields have no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Your <h1> is empty.

The homepage links to 66 pages on merchconnectioninc.com and 30 external pages.

https://merchconnectioninc.com/collections/shirts, https://merchconnectioninc.com/collections/hoodies, https://merchconnectioninc.com/collections/crewnecks, https://merchconnectioninc.com/collections/shorts-pants, https://merchconnectioninc.com/collections/headwear and https://merchconnectioninc.com/collections/accessories and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://merchconnectioninc.com/collections, https://merchconnectioninc.com/collections/shirts, https://merchconnectioninc.com/collections/hoodies, https://merchconnectioninc.com/collections/crewnecks, https://merchconnectioninc.com/collections/shorts-pants and https://merchconnectioninc.com/collections/headwear and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://merchconnectioninc.com/collections/shirts, https://merchconnectioninc.com/collections/hoodies, https://merchconnectioninc.com/collections/crewnecks, https://merchconnectioninc.com/collections/shorts-pants, https://merchconnectioninc.com/collections/headwear and https://merchconnectioninc.com/collections/accessories and 6 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 17 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 104 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.