merchforgood.org website review

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

About 85 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

5 third-party services load with your homepage (9gtb.com, Shopify and Google CDN and others), adding 162 KiB and 63 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Your meta description is 300 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 10 pages on merchforgood.org and 2 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://merchforgood.org/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://merchforgood.org/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://merchforgood.org/customer_authentication/redirect, https://merchforgood.org/collections/miracles-for-kids, https://merchforgood.org/collections/pretend-city, https://merchforgood.org/collections/lauras-house and https://merchforgood.org/collections/miracle-babies have no meta description, so Google writes the search snippet from whatever text it finds.

https://merchforgood.org/customer_authentication/redirect, https://merchforgood.org/collections/miracles-for-kids, https://merchforgood.org/collections/pretend-city, https://merchforgood.org/collections/lauras-house and https://merchforgood.org/collections/miracle-babies have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 5 pages linked from your homepage and read each the way a search engine does.

6 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Unexpected token '{'”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 43 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.