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merchantsbonding.com website review

Visit site (opens in a new tab)Reviewed 30 October 202634 issues · 87 checks

This review found 34 issues worth fixing on merchantsbonding.com, 13 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
109 ms83 msMay 9Oct 2487 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202688 ms
May 16, 202688 ms
May 23, 202688 ms
May 30, 202692 ms
Jun 6, 202694 ms
Jun 13, 202695 ms
Jun 20, 202694 ms
Jun 27, 202694 ms
Jul 4, 202697 ms
Jul 11, 202694 ms
Jul 18, 202695 ms
Jul 25, 202691 ms
Aug 1, 202689 ms
Aug 8, 202693 ms
Aug 15, 202693 ms
Aug 22, 2026101 ms
Aug 29, 2026103 ms
Sep 5, 2026104 ms
Sep 12, 2026106 ms
Sep 19, 202696 ms
Sep 26, 202694 ms
Oct 3, 202690 ms
Oct 10, 202686 ms
Oct 17, 202688 ms
Oct 24, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of merchantsbonding.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. merchantsbonding.com at 0.4 s0.4 s
  2. merchantsbonding.com at 0.9 s0.9 s
  3. merchantsbonding.com at 1.3 s1.3 s
  4. merchantsbonding.com at 1.7 s1.7 s
  5. merchantsbonding.com at 2.2 s2.2 s
  6. merchantsbonding.com at 2.6 s2.6 s
  7. merchantsbonding.com at 3.0 s3.0 s
  8. merchantsbonding.com at 3.5 s3.5 s

Speed

9 to fix57
  • Render-blocking requests

    1.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Reduce unused CSS

    300 ms · 842 KiB

    About 842 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    750 ms · 362 KiB

    About 362 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    600 ms · 206 KiB

    3 images could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (quickchat.ai, Optanon and Google Tag Manager and others), adding 1.8 MB and 538 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 194 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (194 KiB).

  • quickchat.ai adds 274 ms

    274 ms

    quickchat.ai costs a phone 274 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,716 HTML elements

    The page has 1,716 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 687 ms of it running JavaScript. That is comfortably low.

  • Server response: 148 ms

    148 ms

    Your server sent the HTML in 148 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.32

    0.32

    For real visitors the layout shifts by 0.32 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 847 ms

    847 ms

    Real visitors wait 847 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.158

    0.158

    The layout shifts by 0.158 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 88 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 17 ms

    17 ms

    Scripts block the page for only 17 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 5.9 MB in 47 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 47 requests on a phone: media 3.2 MB (1), stylesheets 889 KiB (5) and scripts 807 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (131 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (131 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 199.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8887
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (14 elements)

    Scrollable region must have keyboard access: 14 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (30 elements)

    All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 57 internal links, 9 external

    The homepage links to 57 pages on merchantsbonding.com and 9 external pages.

8 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Merchants has had a singular focus on surety bonding since 1933, holding an "A" (Excellent) rating or better from A.M. …”.

  • One H1 headline

    Your main headline reads: “Common Sense Underwriting First Class Experiences”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Common Sense Underwriting for Contract & Commercial Surety Bonds”.

  • Canonical URL set

    The canonical URL is https://www.merchantsbonding.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.merchantsbonding.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.merchantsbonding.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,100 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 6 small tap targets

    6 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 11-field form

    Your longest form asks for 11 fields (0 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,046 words of copy

    The homepage carries about 1,046 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start Collecting” and “Learn More”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “Start Collecting” and “Learn More”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at merchantsbonding.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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