merchsupply.se website review

About 396 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

3 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).

gelato.com costs a phone 272 ms of main-thread work and 802 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (gelato.com, Shopify and Google Fonts and others), adding 882 KiB and 293 ms of main-thread time.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

1 long task block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

About 60 KiB of CSS is downloaded but never applied on this page.

33 KiB could be saved by minifying CSS.

24 KiB JavaScript is shipped twice across bundles.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

2 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 26 pages on merchsupply.se and 0 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://merchsupply.se/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://merchsupply.se/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://merchsupply.se/customer_authentication/redirect, https://merchsupply.se/collections/t-shirts, https://merchsupply.se/collections/piketrojor, https://merchsupply.se/collections/huvtrojor, https://merchsupply.se/collections/sweatshirts and https://merchsupply.se/collections/arbetsklader and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://merchsupply.se/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://merchsupply.se/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 134 words of visible text; thin pages give Google and first-time buyers little to go on.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.