merchsomeonesomewhere.com website review

A phone's processor spends 4.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 57 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

About 63 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

1 image could be 38 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

21 KiB could be saved by minifying CSS.

2 third-party services load with your homepage (Shopify and big-skins.com), adding 76 KiB and 6 ms of main-thread time.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Merch Someone Somewhere”.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

Scripts block taps and scrolling for 308 ms in total while the page loads. Good is under 200 ms.

9 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 58.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

7 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

The page declares lang=“zxx”, which is not a usable language code (“zxx” means “no linguistic content”), so screen readers and translation tools guess.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 23 characters: “Merch Someone Somewhere”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 59 pages on merchsomeonesomewhere.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://merchsomeonesomewhere.com/collections/all, https://merchsomeonesomewhere.com/collections/backpack, https://merchsomeonesomewhere.com/collections/cases-pouches-bags, https://merchsomeonesomewhere.com/collections/crossbodies, https://merchsomeonesomewhere.com/collections/decor and https://merchsomeonesomewhere.com/collections/hats and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://merchsomeonesomewhere.com/collections/crossbodies, https://merchsomeonesomewhere.com/collections/jackets, https://merchsomeonesomewhere.com/collections/kitchen-table-linen, https://merchsomeonesomewhere.com/collections/others, https://merchsomeonesomewhere.com/collections/sweatshirts and https://merchsomeonesomewhere.com/collections/totes have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

7 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 121 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.