merchpop.com website review

The page has 5,362 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

8 third-party services load with your homepage (Shopify, avada.io and Klaviyo and others), adding 1.4 MB and 404 ms of main-thread time.

7 images could be 291 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

A phone's processor spends 2.7 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 172 ms of main-thread work and 707 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 145 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

10 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

1 long task block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.

About 21 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

The layout shifts by 0.303 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 317 requests on a phone: other files 1.0 MB (140), scripts 879 KiB (108) and images 640 KiB (25). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example XL-MousepadSR4_31.png at 1,000 px wide, shown at 106 px. Resized copies would save about 115 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 105.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 10 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 8 characters: “MerchPop”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 4 <h1> headlines (“”, “Collect Together, Create Forever.” and “SPEED RUN 4”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 64 pages on merchpop.com and 12 external pages.

https://merchpop.com/collections/all-drops, https://merchpop.com/collections/speed-run-4 and https://merchpop.com/products/5up-leafling-plushie have no meta description, so Google writes the search snippet from whatever text it finds.

https://merchpop.com/products/ice-cream-level-xl-mousepad, https://merchpop.com/products/rainbow-road-xl-mousepad and https://merchpop.com/products/grassy-hills-xl-mousepad use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://merchpop.com/cdn/shop/t/17/assets/tiny.content.min.css?v=1951' because its MIME ty…”.

Requests the notification permission on page load.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 863 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.