merrell.gt website review

About 705 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (467 KiB).

8 third-party services load with your homepage (Freshchat, Google Tag Manager and Shopify and others), adding 1.9 MB and 815 ms of main-thread time.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Freshchat costs a phone 303 ms of main-thread work and 910 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 197 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 119 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 117 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

11 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 28 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB JavaScript is shipped twice across bundles.

The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 275 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 272 ms in total while the page loads. Good is under 200 ms.

7 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 3.8 MB in 221 requests on a phone: scripts 2.0 MB (60), other files 821 KiB (106) and images 777 KiB (23). Under 2 MB keeps phones on slow connections fast.

3c162033-87d0-4b27-b084-4d055be7dbad.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (31 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

10 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Your title is 83 characters, so Google will cut it off around 60: “Zapatos y ropa al aire libre para practicar senderismo y Trail Running – Merrell GT”.

Your meta description is 254 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 75 pages on merrell.gt and 7 external pages.

https://merrell.gt/collections/all, https://merrell.gt/collections/mujer, https://merrell.gt/collections/hombre, https://merrell.gt/collections/trail-running, https://merrell.gt/collections/hiking and https://merrell.gt/collections/lifestyle and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://merrell.gt/blogs/blog-merrell, https://merrell.gt/collections/singles-day-1 and https://merrell.gt/collections/45-merrell have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

6 errors were logged to the browser console while the page loaded, for example “The following item cannot be handled by the data layer because it does not have a valid format: {"0":"consent","1":"def…”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 415 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.