merrell.sv website review

About 669 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (478 KiB).

Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.2 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Freshchat, Google Tag Manager and Shopify and others), adding 1.9 MB and 1.4 s of main-thread time.

5 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

Freshchat costs a phone 541 ms of main-thread work and 868 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 334 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 200 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

15 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 32 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB JavaScript is shipped twice across bundles.

Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

The first text or image appears after 6.0 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 903 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 98 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 3.9 MB in 220 requests on a phone: scripts 1.9 MB (61), images 892 KiB (27) and other files 801 KiB (100). Under 2 MB keeps phones on slow connections fast.

721747ee-b378-46ee-a8ca-dc3e4873af2e.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 131.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 tap targets are too small or too close together to hit reliably with a finger.

12 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

Your title is 83 characters, so Google will cut it off around 60: “Zapatos y ropa al aire libre para practicar senderismo y Trail Running – Merrell SV”.

Your meta description is 256 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 87 pages on merrell.sv and 8 external pages.

https://merrell.sv/collections/ropa-mujer, https://merrell.sv/collections/calzado-mujer, https://merrell.sv/collections/ropa-hombre, https://merrell.sv/collections/calzado-hombre, https://merrell.sv/collections/trail-running and https://merrell.sv/collections/hiking and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://merrell.sv/collections/ropa-mujer, https://merrell.sv/collections/calzado-mujer, https://merrell.sv/collections/ropa-hombre, https://merrell.sv/collections/calzado-hombre, https://merrell.sv/collections/trail-running and https://merrell.sv/collections/hiking and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

6 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 432 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.