merscosports.com website review

21 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.3 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,257 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

xcottons.com costs a phone 0 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 long task block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

4 third-party services load with your homepage (Shopify, shop.app and xcottons.com and others), adding 583 KiB and 1 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide image”.

The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.4 MB in 78 requests on a phone: images 2.5 MB (38), scripts 710 KiB (28) and HTML 108 KiB (1). Under 2 MB keeps phones on slow connections fast.

c88139c6-5e7a-4ee3-9b54-13c94eca235a.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 links inside paragraphs rely on colour alone to stand out.

10 images have no alt text, which hurts accessibility and image search.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

28 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (4 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 84 characters, so Google will cut it off around 60: “Mersco® | Premium Backyard Trampolines & Outdoor Play Equipment – MS Backyard Living”.

Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 191 pages on merscosports.com and 9 external pages.

https://merscosports.com/collections/all, https://merscosports.com/pages/about-us, https://merscosports.com/pages/blog, https://merscosports.com/pages/our-story and https://merscosports.com/collections/soccer-goal use the same meta description. A description written for each page earns more clicks.

https://merscosports.com/collections/all, https://merscosports.com/pages/about-us, https://merscosports.com/pages/blog, https://merscosports.com/pages/our-story, https://merscosports.com/collections/outlet and https://merscosports.com/collections/round-trampoline and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 397 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.