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metalexchange.com website review

Visit site (opens in a new tab)Reviewed 30 October 202623 issues · 79 checks

This review found 23 issues worth fixing on metalexchange.com, 6 of them high impact, across 79 checks. The most urgent: page weight: 10.2 MB in 61 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.2 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
99 ms71 msMay 9Oct 2486 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202689 ms
May 16, 202682 ms
May 23, 202679 ms
May 30, 202677 ms
Jun 6, 202674 ms
Jun 13, 202678 ms
Jun 20, 202684 ms
Jun 27, 202680 ms
Jul 4, 202678 ms
Jul 11, 202678 ms
Jul 18, 202685 ms
Jul 25, 202694 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202689 ms
Aug 22, 202684 ms
Aug 29, 202685 ms
Sep 5, 202681 ms
Sep 12, 202682 ms
Sep 19, 202682 ms
Sep 26, 202684 ms
Oct 3, 202688 ms
Oct 10, 202682 ms
Oct 17, 202687 ms
Oct 24, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of metalexchange.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. metalexchange.com at 0.4 s0.4 s
  2. metalexchange.com at 0.8 s0.8 s
  3. metalexchange.com at 1.1 s1.1 s
  4. metalexchange.com at 1.5 s1.5 s
  5. metalexchange.com at 1.9 s1.9 s
  6. metalexchange.com at 2.3 s2.3 s
  7. metalexchange.com at 2.6 s2.6 s
  8. metalexchange.com at 3.0 s3.0 s

Speed

7 to fix79
  • Render-blocking requests

    1.0 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Use efficient cache lifetimes

    150 ms · 7.4 MB

    12 files are served with short cache lifetimes, so returning visitors download them again (7.4 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, Google Tag Manager and JSDelivr CDN and others), adding 9.1 MB and 709 ms of main-thread time.

  • website-files.com adds 254 ms

    254 ms

    website-files.com costs a phone 254 ms of main-thread work and 8.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    460 ms · 485 KiB

    About 485 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • Google Tag Manager adds 190 ms

    190 ms

    Google Tag Manager costs a phone 190 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

  • Improve image delivery

    103 KiB

    4 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 860 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 9.7 s

    9.7 s

    The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 89 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 82 ms

    82 ms

    Real visitors wait 82 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 715 ms

    715 ms

    Real visitors wait 715 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 186 ms

    186 ms

    Scripts block the page for only 186 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.2 MB in 61 requests

    10.2 MB

    Your homepage downloads 10.2 MB in 61 requests on a phone: media 7.2 MB (2), images 1.1 MB (16) and scripts 972 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.9 g of CO₂ per visit

    2.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.88 g of CO₂e: 346.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9295
  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (14 characters)

    Your title is only 14 characters: “Metal Exchange”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (210 characters)

    Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 9 links with vague text

    9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 67 internal links, 25 external

    The homepage links to 67 pages on metalexchange.com and 25 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Supply chain management solutions for your most pressing challenges.”.

  • Canonical URL set

    The canonical URL is https://www.metalexchange.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.metalexchange.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.metalexchange.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (909 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 612 words of copy

    The homepage carries about 612 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Apply”, “Contact us” and “Learn more”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at metalexchange.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
Tailwind CSS
Analytics
Google Analytics
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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