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miasecret.com website review

Visit site (opens in a new tab)Reviewed 18 October 202630 issues · 75 checks

This review found 30 issues worth fixing on miasecret.com, 7 of them high impact, across 75 checks. The most urgent: page weight: 21.0 MB in 274 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.1 sApr 25Oct 101.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.2 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
185 ms131 msApr 25Oct 10137 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026171 ms
May 2, 2026179 ms
May 9, 2026161 ms
May 16, 2026161 ms
May 23, 2026160 ms
May 30, 2026155 ms
Jun 6, 2026157 ms
Jun 13, 2026154 ms
Jun 20, 2026162 ms
Jun 27, 2026170 ms
Jul 4, 2026170 ms
Jul 11, 2026170 ms
Jul 18, 2026154 ms
Jul 25, 2026147 ms
Aug 1, 2026138 ms
Aug 8, 2026140 ms
Aug 15, 2026138 ms
Aug 22, 2026137 ms
Aug 29, 2026144 ms
Sep 5, 2026141 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026138 ms
Oct 3, 2026137 ms
Oct 10, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of miasecret.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. miasecret.com at 0.4 s0.4 s
  2. miasecret.com at 0.8 s0.8 s
  3. miasecret.com at 1.1 s1.1 s
  4. miasecret.com at 1.5 s1.5 s
  5. miasecret.com at 1.9 s1.9 s
  6. miasecret.com at 2.3 s2.3 s
  7. miasecret.com at 2.6 s2.6 s
  8. miasecret.com at 3.0 s3.0 s

Speed

13 to fix56
  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    600 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Shopify and Klaviyo and others), adding 2.3 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    1.1 MB

    13 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 72). Pages that score under 90 lose visitors before the first paint.

  • route.com adds 675 ms

    675 ms

    route.com costs a phone 675 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 314 KiB

    9 images could be 314 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Duplicated JavaScript

    512 KiB

    512 KiB JavaScript is shipped twice across bundles.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 403 ms. During a long task the page ignores taps.

  • Shopify adds 282 ms

    282 ms

    Shopify costs a phone 282 ms of main-thread work and 489 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,834 HTML elements

    The page has 2,834 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 169 ms

    169 ms

    Klaviyo costs a phone 169 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 26 ms

    26 ms

    azurefd.net costs a phone 26 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 14.0 s

    14.0 s

    Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.8 s

    29.8 s

    The page becomes fully interactive after 29.8 s. Good is under 3.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 468 ms

    468 ms

    Scripts block taps and scrolling for 468 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 720 ms

    720 ms

    Real visitors wait 720 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 171 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 21.0 MB in 274 requests

    21.0 MB

    Your homepage downloads 21.0 MB in 274 requests on a phone: media 14.7 MB (1), images 3.1 MB (65) and scripts 2.4 MB (103). Under 2 MB keeps phones on slow connections fast.

  • About 6.0 g of CO₂ per visit

    5.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.96 g of CO₂e: 715.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 7668
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 6 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 10 WCAG 2.2 A/AA and best-practice rules on the phone render: 6 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 82100
  • 190 internal links, 13 external

    The homepage links to 190 pages on miasecret.com and 13 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Mia Secret offers the industry's widest variety of nail products. Visit our nail supply store for high-quality, afforda…”.

  • One H1 headline

    Your main headline reads: “Mia Secret Store”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Nail Supply Store | Nail Supplies Online | Mia Secret”.

  • Canonical URL set

    The canonical URL is https://miasecret.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://miasecret.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://miasecret.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without an H1

    https://miasecret.com/collections/liquid-monomer, https://miasecret.com/collections/acrylic-nail-powder, https://miasecret.com/collections/cover-acrylic-powder-collection, https://miasecret.com/collections/acrylic-nail-system-1, https://miasecret.com/collections/nail-kits and https://miasecret.com/collections/colored-acrylic-powder-collections and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 11 words

    The homepage has only about 11 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact”, “Subscribe” and “Shop FALL collection”.

  • 10 short forms

    10 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 15 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miasecret.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on miasecret.com, including 18 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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