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miatui.com website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 81 checks

This review found 34 issues worth fixing on miatui.com, 8 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
293 ms164 msMay 23Nov 7212 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026179 ms
May 30, 2026188 ms
Jun 6, 2026201 ms
Jun 13, 2026208 ms
Jun 20, 2026211 ms
Jun 27, 2026217 ms
Jul 4, 2026224 ms
Jul 11, 2026227 ms
Jul 18, 2026224 ms
Jul 25, 2026225 ms
Aug 1, 2026223 ms
Aug 8, 2026228 ms
Aug 15, 2026231 ms
Aug 22, 2026230 ms
Aug 29, 2026235 ms
Sep 5, 2026234 ms
Sep 12, 2026236 ms
Sep 19, 2026237 ms
Sep 26, 2026252 ms
Oct 3, 2026264 ms
Oct 10, 2026274 ms
Oct 17, 2026278 ms
Oct 24, 2026261 ms
Oct 31, 2026236 ms
Nov 7, 2026212 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of miatui.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. miatui.com at 0.4 s0.4 s
  2. miatui.com at 0.9 s0.9 s
  3. miatui.com at 1.3 s1.3 s
  4. miatui.com at 1.7 s1.7 s
  5. miatui.com at 2.1 s2.1 s
  6. miatui.com at 2.6 s2.6 s
  7. miatui.com at 3.0 s3.0 s
  8. miatui.com at 3.4 s3.4 s

Speed

9 to fix93
  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, omnisnippet1.com and Clarity and others), adding 1.7 MB and 920 ms of main-thread time.

  • Improve image delivery

    1.0 MB

    8 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    800 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused JavaScript

    591 KiB

    About 591 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 281 ms

    281 ms

    Shopify costs a phone 281 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    289 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (289 KiB).

  • Feefo.com adds 82 ms

    82 ms

    Feefo.com costs a phone 82 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 82 ms

    82 ms

    azurefd.net costs a phone 82 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    34 KiB

    34 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93. That is in Google's “good” band (90 and up).

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 14.3 s

    14.3 s

    The page becomes fully interactive after 14.3 s. Good is under 3.8 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 179 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 904 ms

    904 ms

    Real visitors wait 904 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

7 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 105 ms

    105 ms

    Scripts block the page for only 105 ms while loading. Good is under 200 ms.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Black Friday”.

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 5.2 MB in 448 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 448 requests on a phone: images 1.7 MB (18), other files 1.7 MB (265) and scripts 1.5 MB (140). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    mtbf2026-hero.webp weighs 536 KiB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (536 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    309 KiB

    1 image is downloaded at several times the size a phone draws it, for example mtbf2026-hero.webp at 1,800 px wide, shown at 390 px. Resized copies would save about 309 KiB.

  • About 1.5 g of CO₂ per visit

    1.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 6162
  • Page is set to noindex

    The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 149 internal links, 6 external

    The homepage links to 149 pages on miatui.com and 6 external pages.

6 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Shop organised women’s handbags, travel bags, backpacks and work bags from Mia Tui. Clever compartments, bright interio…”.

  • One H1 headline

    Your main headline reads: “BlackFriday”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Mia Tui | Women's Handbags, Travel Bags & Backpacks | Mia Tui”.

  • Canonical URL set

    The canonical URL is https://miatui.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://miatui.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (835 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://miatui.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 9 pages without a meta description

    https://miatui.com/collections/handbags, https://miatui.com/collections/mulberry-embossed, https://miatui.com/collections/sandstone-embossed, https://miatui.com/collections/Aubergine, https://miatui.com/collections/Berry and https://miatui.com/collections/black and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://miatui.com/collections/Aubergine, whose canonical is https://miatui.com/collections/aubergine. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://miatui.com/pages/shop-by-colour has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 8 broken images

    8 images failed to load on a phone, for example https://formsv2.soundestlink.com/images/1200/6a9003aa9b5e376dc52c2e70.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 580 words of copy

    The homepage carries about 580 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop all handbags”, “Shop by Colour” and “Shop all Backpacks”.

  • Social proof on the page

    Social proof on the homepage: 10 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies, 5 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miatui.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Triplewhale · Hoppy Free Shipping · Inbox · Microsoft Clarity · Swift Redirects · App Extension · Gdpr Production · Omnisend · Essential Post Purchase Upsell · Bon Loyalty · supergiftoptions.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Newport Pagnell

Upkeep, stack, hiring and company data from programmable.info

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