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miatui.com website review
Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 81 checks
This review found 34 issues worth fixing on miatui.com, 8 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,772 of 97,134 reviewed websitesbeats 93%
- #2,535 of 52,784 online storesbeats 93%
- #2,458 of 47,840 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 179 ms |
| May 30, 2026 | 188 ms |
| Jun 6, 2026 | 201 ms |
| Jun 13, 2026 | 208 ms |
| Jun 20, 2026 | 211 ms |
| Jun 27, 2026 | 217 ms |
| Jul 4, 2026 | 224 ms |
| Jul 11, 2026 | 227 ms |
| Jul 18, 2026 | 224 ms |
| Jul 25, 2026 | 225 ms |
| Aug 1, 2026 | 223 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 231 ms |
| Aug 22, 2026 | 230 ms |
| Aug 29, 2026 | 235 ms |
| Sep 5, 2026 | 234 ms |
| Sep 12, 2026 | 236 ms |
| Sep 19, 2026 | 237 ms |
| Sep 26, 2026 | 252 ms |
| Oct 3, 2026 | 264 ms |
| Oct 10, 2026 | 274 ms |
| Oct 17, 2026 | 278 ms |
| Oct 24, 2026 | 261 ms |
| Oct 31, 2026 | 236 ms |
| Nov 7, 2026 | 212 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, omnisnippet1.com and Clarity and others), adding 1.7 MB and 920 ms of main-thread time.
Improve image delivery
1.0 MB8 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
800 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
591 KiBAbout 591 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 281 ms
281 msShopify costs a phone 281 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
289 KiB17 files are served with short cache lifetimes, so returning visitors download them again (289 KiB).
Feefo.com adds 82 ms
82 msFeefo.com costs a phone 82 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 82 ms
82 msazurefd.net costs a phone 82 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.
Reduce unused CSS
75 KiBAbout 75 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
34 KiB34 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Mobile performance score: 93
93/100Your mobile performance score is 93. That is in Google's “good” band (90 and up).
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.3 s
14.3 sThe page becomes fully interactive after 14.3 s. Good is under 3.8 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 179 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 904 ms
904 msReal visitors wait 904 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
7 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 105 ms
105 msScripts block the page for only 105 ms while loading. Good is under 200 ms.
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Black Friday”.
Cumulative Layout Shift: 0.015
0.015The layout barely moves while loading (CLS 0.015, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 448 requests
5.2 MBYour homepage downloads 5.2 MB in 448 requests on a phone: images 1.7 MB (18), other files 1.7 MB (265) and scripts 1.5 MB (140). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
mtbf2026-hero.webp weighs 536 KiB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (536 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
309 KiB1 image is downloaded at several times the size a phone draws it, for example mtbf2026-hero.webp at 1,800 px wide, shown at 390 px. Resized copies would save about 309 KiB.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 10 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.
Blocked from indexing
Google's crawler is blocked from indexing this page.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
149 internal links, 6 external
The homepage links to 149 pages on miatui.com and 6 external pages.
6 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Shop organised women’s handbags, travel bags, backpacks and work bags from Mia Tui. Clever compartments, bright interio…”.
One H1 headline
Your main headline reads: “BlackFriday”.
Title: 61 characters
Your title is a healthy 61 characters: “Mia Tui | Women's Handbags, Travel Bags & Backpacks | Mia Tui”.
Canonical URL set
The canonical URL is https://miatui.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://miatui.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (835 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://miatui.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
https://miatui.com/collections/handbags, https://miatui.com/collections/mulberry-embossed, https://miatui.com/collections/sandstone-embossed, https://miatui.com/collections/Aubergine, https://miatui.com/collections/Berry and https://miatui.com/collections/black and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://miatui.com/collections/Aubergine, whose canonical is https://miatui.com/collections/aubergine. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://miatui.com/pages/shop-by-colour has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 broken images
8 images failed to load on a phone, for example https://formsv2.soundestlink.com/images/1200/6a9003aa9b5e376dc52c2e70.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
2 checks passed
Tap targets are thumb-sized
15 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 580 words of copy
The homepage carries about 580 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
19 calls to action
The homepage has 19 calls to action, for example “Shop all handbags”, “Shop by Colour” and “Shop all Backpacks”.
Social proof on the page
Social proof on the homepage: 10 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
33 cookies set on arrival
33Opening the homepage sets 33 cookies, 5 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miatui.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Triplewhale · Hoppy Free Shipping · Inbox · Microsoft Clarity · Swift Redirects · App Extension · Gdpr Production · Omnisend · Essential Post Purchase Upsell · Bon Loyalty · supergiftoptions.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Newport Pagnell
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on miatui.com, including 16 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.