Website review, no card needed

michaelsaunders.com logo

michaelsaunders.com website review

Visit site (opens in a new tab)Reviewed 29 October 202638 issues · 88 checks

This review found 38 issues worth fixing on michaelsaunders.com, 16 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s3.1 sMay 9Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.1 s
Jun 6, 20263.2 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.4 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.2 s
Oct 3, 20263.3 s
Oct 10, 20263.4 s
Oct 17, 20263.3 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
210 ms158 msMay 9Oct 24197 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026164 ms
May 16, 2026167 ms
May 23, 2026174 ms
May 30, 2026176 ms
Jun 6, 2026178 ms
Jun 13, 2026187 ms
Jun 20, 2026180 ms
Jun 27, 2026180 ms
Jul 4, 2026180 ms
Jul 11, 2026178 ms
Jul 18, 2026179 ms
Jul 25, 2026183 ms
Aug 1, 2026188 ms
Aug 8, 2026183 ms
Aug 15, 2026186 ms
Aug 22, 2026187 ms
Aug 29, 2026191 ms
Sep 5, 2026202 ms
Sep 12, 2026201 ms
Sep 19, 2026202 ms
Sep 26, 2026199 ms
Oct 3, 2026200 ms
Oct 10, 2026204 ms
Oct 17, 2026203 ms
Oct 24, 2026197 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of michaelsaunders.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. michaelsaunders.com at 0.5 s0.5 s
  2. michaelsaunders.com at 1.0 s1.0 s
  3. michaelsaunders.com at 1.4 s1.4 s
  4. michaelsaunders.com at 1.9 s1.9 s
  5. michaelsaunders.com at 2.4 s2.4 s
  6. michaelsaunders.com at 2.9 s2.9 s
  7. michaelsaunders.com at 3.3 s3.3 s
  8. michaelsaunders.com at 3.8 s3.8 s

Speed

12 to fix37
  • Use efficient cache lifetimes

    5.8 s · 4.8 MB

    32 files are served with short cache lifetimes, so returning visitors download them again (4.8 MB).

  • Render-blocking requests

    2.9 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Reduce unused CSS

    1.4 s · 272 KiB

    About 272 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    550 ms · 2.8 MB

    5 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and cloudfront.net and others), adding 5.8 MB and 2.4 s of main-thread time.

  • Reduce unused JavaScript

    900 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • cloudfront.net adds 216 ms

    216 ms

    cloudfront.net costs a phone 216 ms of main-thread work and 3.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 381 ms

    381 ms

    Google CDN costs a phone 381 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ocean View”.

  • Time to Interactive: 30.7 s

    30.7 s

    The page becomes fully interactive after 30.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 164 ms to 197 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 142 ms

    142 ms

    Real visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 7.4 MB in 98 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 98 requests on a phone: images 3.2 MB (21), scripts 2.5 MB (30) and fonts 1.1 MB (16). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    90 KiB

    1 image is downloaded at several times the size a phone draws it, for example hp-header-photo.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 90 KiB.

  • 1 image in older formats

    1 image (194 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.1 g of CO₂ per visit

    2.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.10 g of CO₂e: 252.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9093
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (28 elements)

    All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Florida Gulf Coast Luxury Real Estate & Homes for Sale | Michael Saunders & Company”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Michael Saunders & Company” and “Committed to excellence.”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 72 internal links, 24 external

    The homepage links to 72 pages on michaelsaunders.com and 24 external pages.

5 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Discover luxury homes and coastal real estate across Florida’s Gulf Coast with Michael Saunders & Company, trusted loca…”.

  • Canonical URL set

    The canonical URL is https://www.michaelsaunders.com/.

  • Structured data in place

    Structured data found: Organization and RealEstateAgent.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.michaelsaunders.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (504 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.michaelsaunders.com/llms.txt (3 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 6 pages without an H1

    https://www.michaelsaunders.com/listings, https://www.michaelsaunders.com/featured-properties, https://www.michaelsaunders.com/open-houses, https://www.michaelsaunders.com/luxury-properties, https://www.michaelsaunders.com/waterfront-properties and https://www.michaelsaunders.com/new-construction have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 8 small tap targets

    8 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 465 words of copy

    The homepage carries about 465 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Sign Up” and “Contact”.

  • 3 short forms

    3 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at michaelsaunders.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on michaelsaunders.com, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25