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micro-mobility.com website review
Visit site (opens in a new tab)Reviewed 3 November 202652 issues · 90 checks
This review found 52 issues worth fixing on micro-mobility.com, 18 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 106 ms |
| May 23, 2026 | 105 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 107 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 114 ms |
| Jul 4, 2026 | 116 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 109 ms |
| Jul 25, 2026 | 106 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 110 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 115 ms |
| Aug 29, 2026 | 123 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 116 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 127 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 121 ms |
| Oct 31, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
Speed
Use efficient cache lifetimes
1.6 s · 694 KiB120 files are served with short cache lifetimes, so returning visitors download them again (694 KiB).
Render-blocking requests
1.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Improve image delivery
1.1 MB7 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, Cookiebot and Google Analytics and others), adding 706 KiB and 503 ms of main-thread time.
Google Tag Manager adds 423 ms
423 msGoogle Tag Manager costs a phone 423 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
355 KiBAbout 355 KiB of JavaScript is downloaded but never used on this page.
1,864 HTML elements
The page has 1,864 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 11 KiB11 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Minify JavaScript
28 KiB28 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 840 ms of it running JavaScript. That is comfortably low.
Server response: 106 ms
106 msYour server sent the HTML in 106 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.5 s
2.5 sReal visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 11.0 s
11.0 sYour largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 22.6 s
22.6 sThe page becomes fully interactive after 22.6 s. Good is under 3.8 s.
Speed Index: 10.6 s
10.6 sVisually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.
Real-user INP: 289 ms
289 msReal visitors wait 289 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 225 ms
225 msScripts block taps and scrolling for 225 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 106 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 133 requests
6.1 MBYour homepage downloads 6.1 MB in 133 requests on a phone: images 4.9 MB (78), scripts 998 KiB (33) and fonts 145 KiB (2). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
4.0 MB5 images are downloaded at several times the size a phone draws them, for example png-mixed_-micro-sprite-eco-led-mini-micro-deluxe-foldable-e at 2,813 px wide, shown at 195 px. Resized copies would save about 4.0 MB.
1 image over 500 KB
png-mixed_-micro-sprite-eco-led-mini-micro-deluxe-foldable-e weighs 3.4 MB. On a phone connection a single image that size takes seconds.
5 images below the first screen load straight away
5 images further down the page (4.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (3.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 208.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
30 tap targets too small
30 tap targets are too small or too close together to hit reliably with a finger.
29 text elements with low contrast
29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (24 elements)
All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
26 links without text
26 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (162 characters)
Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://www.micro-mobility.com/sitemap.xml, so Google discovers your pages only by following links.
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
147 internal links, 11 external
The homepage links to 147 pages on micro-mobility.com and 11 external pages.
3 checks passed
Title: 53 characters
Your title is a healthy 53 characters: “Micro Mobility Scooter Worldwide - micro-mobility.com”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
16 pages share 2 titles
https://www.micro-mobility.com/en, https://www.micro-mobility.com/home and https://www.micro-mobility.com/en/home all use the title “Micro Mobility Scooter Worldwide - micro-mobility.com”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages without a meta description
https://www.micro-mobility.com/en/products, https://www.micro-mobility.com/en/products/age-groups, https://www.micro-mobility.com/en/products/age-groups/1-3-years, https://www.micro-mobility.com/en/products/age-groups/3-5-years, https://www.micro-mobility.com/en/products/age-groups/5-12-years and https://www.micro-mobility.com/en/products/age-groups/teens and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.micro-mobility.com/home and https://www.micro-mobility.com/en/home use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://www.micro-mobility.com/home, https://www.micro-mobility.com/en/home, https://www.micro-mobility.com/en/products, https://www.micro-mobility.com/en/products/age-groups, https://www.micro-mobility.com/en/products/age-groups/1-3-years and https://www.micro-mobility.com/en/products/age-groups/3-5-years and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://www.micro-mobility.com/home, https://www.micro-mobility.com/en/products, https://www.micro-mobility.com/en/products/age-groups, https://www.micro-mobility.com/en/products/age-groups/3-5-years and https://www.micro-mobility.com/en/products/age-groups/5-12-years took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
24 small tap targets
24 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 17 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 145 words
The homepage has only about 145 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “CONTACT”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at micro-mobility.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Company
- Founded
- 1996
- Headquarters
- Küsnacht
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on micro-mobility.com, including 19 speed issues, 8 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.