midamg.com website review

About 560 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 580 ms faster on a phone.

7 third-party services load with your homepage (YouTube, Shopify and Other Google APIs/SDKs and others), adding 1.1 MB and 996 ms of main-thread time.

YouTube costs a phone 943 ms of main-thread work and 1,004 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

A phone's processor spends 3.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

11 long tasks block the main thread while loading, the longest for 362 ms. During a long task the page ignores taps.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 13.5 s. Good is under 3.8 s.

The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Each pre-roll contains our smooth, all natural, made in the…”.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 402 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 116 requests on a phone: scripts 1.1 MB (35), other files 607 KiB (59) and images 284 KiB (11). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (101 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 2 elements on the page fail this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 16 characters: “Mid-American CBD”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 35 characters: “Premium, Indoor-Grown CBD Products.”. 70 to 160 characters is enough to sell the click.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 32 pages on midamg.com and 13 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://midamericancbd.com/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.

https://midamericancbd.com/pages/about, https://midamericancbd.com/collections/products, https://midamericancbd.com/pages/environment and https://midamericancbd.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

https://midamericancbd.com/pages/about and https://midamericancbd.com/pages/environment have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://dr8h81twidjpw.cloudfront.net/uploads/popup_setting/popup_logo_img/MAG_logo_39077cd4-f785-40b6-9052-af4cdea18e4f_100x_2109021458.png.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://av2.hulkapps.com/hulk_age_verifier/age_verifier.min.css' from origin 'https://mida…”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 241 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.