midstatelitho.com website review

A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 third-party services load with your homepage (Shopify, Clarity and Mailchimp and others), adding 748 KiB and 537 ms of main-thread time.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 284 ms of main-thread work and 612 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 267 KiB of JavaScript is downloaded but never used on this page.

3 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

16 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

Your homepage downloads 2.2 MB in 325 requests on a phone: other files 1.0 MB (174), scripts 713 KiB (113) and images 250 KiB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There are 4 <h1> headlines (“”, “In stock now:Challenge Titan 230 Pro.” and “Perfect binding,book-of-one ready.”). One clear main headline is easier for people and search engines.

The homepage links to 170 pages on midstatelitho.com and 14 external pages.

We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

Social proof on the homepage: “30+ brands”. Pairing it with named testimonials or customer logos makes it far more convincing.

Your longest form asks for 10 fields (7 required). Every extra field lowers completion.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,221 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.