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midstatecontainers.com website review

Visit site (opens in a new tab)Reviewed 8 November 202622 issues · 77 checks

This review found 22 issues worth fixing on midstatecontainers.com, 3 of them high impact, across 77 checks. The most urgent: 1 image without alt text. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
124 ms78 msMay 16Oct 3183 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026101 ms
May 23, 2026111 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026108 ms
Jun 27, 2026112 ms
Jul 4, 2026119 ms
Jul 11, 2026114 ms
Jul 18, 2026113 ms
Jul 25, 2026106 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202695 ms
Aug 29, 202696 ms
Sep 5, 202697 ms
Sep 12, 202699 ms
Sep 19, 202698 ms
Sep 26, 202696 ms
Oct 3, 202695 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202687 ms
Oct 31, 202683 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of midstatecontainers.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. midstatecontainers.com at 0.6 s0.6 s
  2. midstatecontainers.com at 1.2 s1.2 s
  3. midstatecontainers.com at 1.8 s1.8 s
  4. midstatecontainers.com at 2.4 s2.4 s
  5. midstatecontainers.com at 3.0 s3.0 s
  6. midstatecontainers.com at 3.6 s3.6 s
  7. midstatecontainers.com at 4.2 s4.2 s
  8. midstatecontainers.com at 4.8 s4.8 s

Speed

3 to fix68
  • Improve image delivery

    150 ms · 1.1 MB

    18 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 215 KiB

    About 215 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    200 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 6 third-party services on the page

    6 third-party services load with your homepage (rechargecdn.com, Shopify and Google CDN and others), adding 246 KiB and 91 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    13 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 337 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 10.5 s

    10.5 s

    Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “STORAGE CONTAINERS”.

  • Time to Interactive: 10.9 s

    10.9 s

    The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 63 ms

    63 ms

    Real visitors wait 63 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 619 ms

    619 ms

    Real visitors wait 619 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 14 ms

    14 ms

    Scripts block the page for only 14 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.9 MB in 209 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 209 requests on a phone: images 1.4 MB (32), other files 778 KiB (101) and scripts 547 KiB (61). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Coca-Cola_Logo_0.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10095
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 146 internal links, 3 external

    The homepage links to 146 pages on midstatecontainers.com and 3 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “MIDSTATE CONTAINERS”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Midstate Containers – New & Used Shipping Containers For Sale”.

  • Canonical URL set

    The canonical URL is https://midstatecontainers.com/.

  • Structured data in place

    Structured data found: OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://midstatecontainers.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://midstatecontainers.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,283 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://midstatecontainers.com/collections/steel-dry-cargo-worthy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    18 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 32 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 994 words of copy

    The homepage carries about 994 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET A QUOTE →”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “GET A QUOTE →”, “CALL 1 (800) 936-0896 →” and “BUY NOW”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at midstatecontainers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · rechargecdn.com · herokuapp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Santa Maria

Upkeep, stack, hiring and company data from programmable.info

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This review found 22 issues on midstatecontainers.com, including 8 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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