miniso-au.com website review

22 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

7 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 third-party services load with your homepage (Cloudflare and digitaloceanspaces.com), adding 2.7 MB and 6 ms of main-thread time.

digitaloceanspaces.com costs a phone 0 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

1 long task block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying CSS.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 90 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

image-1.png weighs 610 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 2.7 MB in 25 requests on a phone: images 2.7 MB (11), stylesheets 33 KiB (6) and scripts 26 KiB (5). Under 2 MB keeps phones on slow connections fast.

7 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

image-1-239x300.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

[role="img"] and [role="image"] elements must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (4 elements).

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 37 pages on miniso-au.com and 3 external pages.

Your homepage links to https://miniso-au.com/shop and https://miniso-au.com/stores, which answer with an error. Visitors hit a dead end and search engines drop them.

https://miniso-au.com/category/grand-opening and https://miniso-au.com/category/membership have no meta description, so Google writes the search snippet from whatever text it finds.

https://miniso-au.com/product/nommi-dog-daily-vinyl-plush-blind-box, https://miniso-au.com/product/wakuku-2-0, https://miniso-au.com/product/wakuku-blind-box and https://miniso-au.com/members-enjoy-a-10-discount-on-2-plush-items-and-a-15-discount-on-3-plush-items have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://miniso-au.com/.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 325 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.